Your Ideal Client – Part of your marketing effort is to share your philosophy and coaching style with your followers, hoping that they can know, like, and trust you enough to become a customer or purchase your product ( marketing in brief). As with any complete marketing plan, it should be in constant motion, continually bringing potential customers into your sales funnel in hopes of turning them into customers or clients.
What do you suppose happens to those potential customers when you shut up, on social media, on your blog, or on your mailing list? Do you think they’ll look for you to make sure you’re okay?
Do you think they’ll be patiently waiting for your next email explaining why you’ve been away for so long?
Will they remember your name even after a long absence?
Or will they find another expert more consistent with their communications and offering to help them?
Your marketing goal is to collect social media followers, blog readers, and people interested in your emails. Sometimes these groups overlap, but essentially you are bringing together your ideal customers across many platforms. You are raising your tribe, and they deserve to be treated like gold, especially if they give up their email address and invest their time with you.
Avoid silence; Plan your daily interactions.
Connect with Your Ideal Client
The only way to keep your followers from forgetting your name is to continually put your name in front of them. Please do not send them offers, but post them daily on social networks, send weekly emails, and write a blog post once or twice a week. Emails and blog posts can be easily alternated during the week, but social media should be available several times a day. Seek help from your VA or a social media manager if these tasks take up too much of your paying customers’ time.
Outsourcing is a great thing, but your interactions with your tribe still need a personal touch. One way to do this is to answer questions and leave comments on social media. This involvement with your tribe is always welcome, especially when a good discussion takes place.
Cross-promote your social media links on your mailing list and vice versa.
Make sure your social links on your blog so that your readers can find you on other platforms.
Promote your blog posts through email and on social media but mix those posts with fun, educational, and engaging posts that invite people to comment. Share snippets from your real life to show your tribe that you have the same problems they have or to link a human face to your business name.
Incorporate things up and use different media to communicate to connect with your ideal customer
I’m sure you have to stick with what works, but that doesn’t mean you can’t experiment with the hope of attracting new people. Regularly review your media and try to mix it up a little. Look for podcasts where you can be a guest (or even a guest, if you’re bold!), organize a webinar, take Facebook lives or start recording videos for those who prefer live video connection. You may be fascinated at how well your audience receives these. If any of these are increasing your follower count, consider adding them to your regular marketing plan.
Another way to communicate with your ideal client
Class
A very cost-effective way to connect with your tribe is to create an online course. The better way to showcase and flaunt your expertise and boost your credibility with this brilliant group of followers.
