Halloween is fast approaching, so many marketers plan to shop during the holidays and after Black Friday. While it’s a brilliant idea to have a plan to maximize your sales during this time, it’s essential to start your holiday marketing campaign right away.
If your goal is to increase sales after Thanksgiving, you need to have a healthy list of email addresses and many social media followers. You can start increasing these numbers to better prepare for the holidays by using Halloween themed marketing.
Our goal is to inspire you by presenting you various practical Halloween marketing ideas you can use on your website. The tips we offer today will help you increase your website traffic, email leads, social media engagement, plus much more.
Try a spooky overhaul.
Do you enjoy seeing companies celebrate the holidays? Most of us do. It’s fun and exciting to see companies change product design and selection to prepare for the inevitable sales explosion towards the end of the year.
Consumers are drawn to activities that change according to the season. This type of action offers a more interactive experience, helping people stay engaged with your business for a long time.
By making minor changes to your website, you can significantly improve your traffic and engagement. You don’t have to do a completely new design. Small changes to reflect the upcoming big vacation can go a long way in attracting consumers to your brand example. You can change your brand banner to have witches, skeletons, and pumpkins dotted around the background. You can also do some pretty cool things with your live chatbox.
Give the AI program a festive greeting to use and use emoticons like pumpkins and black cats.
A complete overhaul could confuse customers and lead to issues with your brand identity. Keep the changes subtle and consider user feedback. If you find that majority of your customers want to see more holiday content next year, don’t be afraid to speed up your design changes next year.
Virtual Costume Contest
Costume contests are a Halloween tradition celebrated by many of us. Did you know that it is possible to bring the same magic of those events into the virtual world? Photo contests are hugely popular when brands want to increase their social media profile and get more traffic to their website.
Businesses essentially ask their customers to take pictures of themselves with the product they’ve bought. The goal is to gain greater visibility through social sharing while creating social proof.
When you run an online costume contest, it all comes down to photos. Set up a giveaway and have users submit pictures of themselves in their best Halloween costume. Tell them they get bonus points for finding unique ways to make your product fit the theme.
Choose a great reward that incentivizes users to submit their photos and share the results on social media. By using this marketing strategy, you can dramatically improve your brand awareness. Think of it like this; more than 2.5 billion people only use Facebook. Considering the number of people on this platform and many others, it’s easy to see how a simple costume contest can enhance and develop your lead generation efforts for the holidays.
Always remember to use your social media channel to prepare your followers for Halloween. Create images and posts with an appropriate theme and schedule them in October. You can talk about your favorite horror movies, your candy, and everything in between. Once people see that you are bringing up Halloween topics, they’ll likely respond and follow your brand.
Social media generates 31.24% of all referral traffic, so generating interest in your business on Facebook, Instagram, and Twitter is essential to your success.
Create Halloween-Themed Content
We recommend that you create Halloween themed discounts, emails, and blog content. We know time is running out, so you may not have the time to launch a 10-email campaign. However, you can create a small series of 3 emails to wish subscribers a happy Halloween while showcasing your latest offers.
Create different blog posts now to get your customers in the mood for the season. Include links to the Halloween messages in your email series. It’s always essential to deliver value that is both entertaining and actionable to your subscribers is still crucial, especially if you’re getting ready to promote an offer.
Finally, create some marketing banners that you can use to showcase your Halloween specials. Make sure you receive offers of various sizes so that you can advertise through your website, social media, and emails.
This short marketing flow will cause more subscribers to become customers and increase sales to existing customers. When designing your content, banners, and emails, every company is different, using common sense.
Time is running out, and Black Friday will come before you know it. It’s up to you to get out there and generate leads for your business. The best way to start is to increase your list of prospects before Halloween.
You will get new leads that will remember your brand. Additionally, consumers are willing to spend money on businesses online, especially now that Black Friday in-store is almost obsolete. Now is the best time to start, so don’t delay. Feel free to steal some of these ideas and create your own Halloween marketing campaign.v