A person can only take so much of a lifestyle before their body starts to show signs of stress, making it difficult for them to continue doing what they love. Modern medicine has been instrumental in helping people improve their health to continue doing what they love. Heartbeat Lyfe is a company that thrives on continuing the party for ravers.
Heartbeat Lyfe is a CBD lifestyle company born from the brilliant mind of Richard Holzhauer, better known in the music industry as RICO. A graduate of NY College of Technology with a BA in Entertainment Technology, RICO has always been a raver. Passionate about the lifestyle, he joined the music industry and made a name for himself, booking the most prominent bass artists. Names like Flosstradamus, 12th Planet, Virtual Riot, Trampa, and Barely Alive came at his invitation.
RICO’s love for the rave scene inspired him to try out as a DJ, falling more in love with the industry and producing his own tracks. Despite his rookie status and experimentation with different styles and aliases, RICO received the support of established names like Hardwell, Tommie Sunshine, Henry Fong, and Wuki, among many others. The DJ received their support and found a mentor in rave mogul Tommie Sunshine, who took RICO’s music industry to the next level. After working under his mentorship, RICO became the Label Manager and A&R for Tommie’s label called Brooklyn Fire Records, signing records that stream into the millions.
Due to the strenuous lifestyle of rave parties, RICO started to feel more pain. While other people would have just hung up their party boots, he decided to find a way to get better. Reaching out to a longtime friend and CBD entrepreneur, they teamed up to create Heartbeat Lyfe Hemp Extracts for the Festival Lifestyle. Using natural ingredients, Heartbeat Lyfe is a company that makes products for ravers, by ravers, to build a community based on all-around well-being.
Heartbeat Lyfe produces high-quality products sold at convenient prices as RICO is all too familiar with what the crowd wants.
“Our goal is to make Heartbeat Lyfe the festival standard for hemp extracts,” he shared.
Because of its mission, Heartbeat Lyfe has established itself as a company that markets to the festival community, helping them stand out from other CBD lifestyle brands. Heartbeat Lyfe provides customers with CBD Gummies, oils, brownies, lotions, and cooling gel to keep the party going with all the headbanging or deep house chilling.
“At Heartbeat Lyfe, we want you to get the most out of festivals by giving your body and mind the care it deserves,” he said. The cooling gel and lotion is also perfect for festival shufflers and head bangers.
By connecting his passion and experience in the music industry and combining them with a fresh, new, and beneficial industry, RICO has been revolutionizing both industries with Heartbeat Lyfe, raising awareness for festival-goers and introducing a CBD company that delivers high-quality products to help keep the fun going. RICO hopes to expand Heartbeat Lyfe into a full lifestyle and media brand fueled by CBD.
“I would like to throw our own festivals and events and even have a record label,” he said.