Image Source: XDA Developers
In an effort to strengthen its budding gaming division, Netflix has partnered with Ubisoft, one of Europe’s largest video game developers.
According to a press statement from Netflix, the games will begin to build on three already established properties starting in 2023: the Valiant Hearts, Mighty Quest, and Assassin’s Creed universes. They will only be accessible on mobile devices and will be free for all Netflix subscribers worldwide.
Three new mobile games based on Ubisoft games, including its most popular game Assassin’s Creed, will be released by the California-based streaming service in 2019.
The action is being taken as Netflix tries to speed up the growth of its new gaming division amid a slump in the company’s streaming business. Since April, when it reported that its decade-long subscriber growth had come to an end, the streaming group has lost more than half of its market value.
As part of the collaboration, a French gaming company will create mobile games for Netflix. Additionally, there will be a Mighty Quest-inspired game, a castle-building and monster-hunting game, and the historical puzzle adventure game Valiant Hearts.
With no in-app purchases or commercials, the games will be made exclusively available to Netflix customers, giving Ubisoft the chance to reach new audiences and try out new formats for its classic games. However, the deal’s worth hasn’t been disclosed in any specifics.
While competing with the biggest technology businesses in the world for a piece of the most lucrative entertainment market, Netflix entered the gaming industry last year and hired a number of well-known executives.
Netflix of gaming
In an effort to become the “Netflix of gaming,” major tech companies like Amazon and Meta (which owns Facebook), Google, and Apple have all increased their video game investments recently.
In addition to releasing 28 games, Netflix has also bought three gaming firms, including Texas-based Boss Fight Entertainment and Night School Studio, which created the supernatural adventure game Oxenfree. In March, it acquired Next Games, the Finnish publisher of mobile games inspired by its popular television series Stranger Things.
But the corporation has had trouble convincing a sizable portion of its 220 million subscribers to become regular players. According to market research firm Apptopia, Netflix’s mobile games have 28 million installations and 1.9 million daily active users. In contrast, King, a well-known game developer and maker of Candy Crush, has about 30 million daily active users.
Netflix’s head of external games, Leanne Loombe, stated that while the streaming service was still “extremely devoted to games,” it was now conducting experiments to see which game types and genres were most popular with its customers.
By the end of the year, the massive streaming service hopes to have 50 titles in its library. However, its drive coincides with a broader slowdown in the gaming industry, with console manufacturers, video game publishers, and gaming chipmakers reporting dwindling sales and engagement in recent months.
US technology company Snap, which controls social media company Snapchat, announced last week that it was postponing its gaming plans.
Read Also: Netflix will wear a new look after 2022
Loombe stated that the firm was unconcerned by a recent decline in gaming engagement, particularly on mobile, stating that “people are still playing games” as a result, there is still a sizable market for the streaming platform.