Looking to dabble into the waters of social media influencing and digital marketing is daunting when you’re 16 years old. In 2015, Sai Karra started his social media journey on YouTube for fun, and today, he is a social media influencer. As a young man who knew what he wanted out of life, he continually lived by the saying, “Chase it as if it’s the only thing left to conquer.”
To see a teenager who is making a difference and charting a course for their future is refreshing and inspiring. Sai Karra is one sixteen-year-old who has taken social media and the internet by storm, and at this rate, the future is his for the taking.
Sai Karra is a social media influencer and entrepreneur who has made a name for himself, particularly as a content creator on TikTok. With over five million followers amassed across various social media platforms, Karra also runs a digital marketing agency, BuiltGen, along with his older brother.
Karra’s social media journey began in 2015. All he did was upload basketball mixtapes on YouTube, and seeing the reception his content got, he made up his mind to become a social media influencer. After a five-year journey of understanding the concept of social media influencing and with the influx and growing popularity of new social media platforms, Karra started his first TikTok account in January 2021. For the next few months, Karra’s popularity grew massively. He quickly became a highly sought-after influencer on his page and on different accounts he managed.
Transitioning from social media influencing and advertising to establishing an organized digital marketing agency was a massive leap for Karra and his brother. With BuiltGen, they have created an agency that helps businesses market to Gen Z demographics.
Karra attributes his credibility as his most incredible asset as an entrepreneur in a highly competitive industry. According to him, “The reason I don’t have to worry about competition is that I have almost monopolized the TikTok storytelling niche along with my older brother, Srikar Karra. Brands reach out to us because they have seen results and know that we have a huge audience.” This is because BuiltGen markets through TikTok, which not many people are capable of doing. And thanks to the mass following of Karra and his brother, they can target hundreds of millions of people, particularly the Gen Z demographic.
Karra is driven by the fear of being an average human. He has always wanted to stand out and build a reputation that resonates every time his name is mentioned. “I wanted the name ‘Sai Karra’ to stand out and make a difference in the world. I wanted to become my brand,” he summed.
In five years, Karra sees himself running a multi-million-dollar business through the use of his connections and his social media presence. He would love to scale BuiltGen and work with some of the biggest brands in the world. In addition, Karra has plans to continue making videos on the internet and impact millions of people on a personal level.