Impact of COVID-19 on Search
The effect of the outbreak is unpredictable. The COVID-19 impacted research results COVID-19 came like a wrecking ball this year and permanently changed the world as we know it. Our personal and professional lives have been turned upside down, and almost all sectors of the planet have been affected. The digital world’s impact is not immune to the ripple effect of the coronavirus, and the research landscape has changed since the outbreak of the pandemic. As an outcome, we must continue to see development and changes in the months and years to pave.
Google Updates and Trends
Google has rolled out new features as a result of COVID. For example, here’s a look at new coronavirus-related features on the SERP. You can see a sticky menu, and if you keep scrolling down, you’ll find featured articles, local news, case overviews, and more.
Impact of COVID-19 on Research Results
The number of searches on topics such as remote working, video conferencing, leisure activities, and the COVID exit phase has increased exponentially over the past two months. For this reason, it’s essential to stay up to date with Google Trends as 2020 draws to a close, and we’re calling in 2021.
Google also announced that adding structured data for Special Announcements is beneficial for all COVID-related ads on its website and structured data from local businesses regarding daylight saving time changes. Speaking of local…
Local SEO
Local SEO is now more critical than ever, thanks to COVID-19. Users rely on Google My Business profiles for up-to-date information, mostly since most people stay local and don’t travel. Check out our list of local SEO best practices that every business should follow right now:
Update Google My Business. A listing in Google My Business (GMB) gives your users better visibility and is especially crucial for local businesses with non-standard business hours or offer delivery services. Keep your listing updated with announcements, photos, blog posts, and all COVID-related information. Respond to reviews using some of your business’s target keywords for services or products.
Create Location-based Landing Pages. If your business has multiple locations, create separate location-based landing pages that you can optimize with a local keyword and add structured data from the local industry.
To be coherent. Make sure your business name, address, and phone number are consistently online. This includes your website, GMB, and any other listing site.
Reviews. Add reviews and developments from GMB or TripAdvisor or feedback from your customers to your website. Reviews show Google you are trustworthy and strengthen your local presence.
Add quality content to your website. It is essential to update your website with good quality content regularly! There isn’t too much content, as as it’s unique and relevant to your target audience. Don’t be afraid to reuse, republish, and repost the content you develop too!
On the other hand, you have to ensure your local SEO is on time during this time. Respond to reviews, update your Google My Business listing, and add exclusive content to your site.
