How can you turn your expertise into a coveted spot on podcasts, in media, or on speaking stages? The Empathy Firm, led by brothers Grant Lira and Gavin Lira, has a powerful strategy to help you pitch yourself effectively. By leveraging a well-crafted press kit and a strategic approach to self-pitching, you can elevate your visibility and authority in your industry.
Building Your Press Kit with The Empathy Firm
A significant benefit of working with The Empathy Firm is the development of a comprehensive press kit. Over the course of your project, you’ll compile all the essential information that showcases your expertise and accomplishments.
A press kit serves as a concise, accessible collection of your bio, achievements, media features, contact information, and relevant images.
A stellar example of a press kit can be seen here: Press Kit Example. It doesn’t need to be overly fancy; the goal is to have a centralized resource that media professionals can quickly reference.
Essential Components of an Effective Press Kit
- Bio: A brief, compelling biography that highlights your background and expertise.
- Achievements: Key accomplishments that demonstrate your authority in your field.
- Media Features: Links to articles, podcasts, and other media where you’ve been featured.
- Contact Information: Easy ways for media professionals to get in touch with you.
- Images: High-quality photos that can be used in media placements.
Self-Pitching: Crafting the Perfect Message
When pitching yourself for podcasts, media placements, or speaking engagements, it’s crucial to be clear, concise, and compelling. Here’s a template recommended by The Empathy Firm:
Subject Example:
Hey [Their Name], we should work together!
Body Example:
Hey [Their Name],
I hope you are well. [Custom Line] (example:) Your podcast with Greg Buffer was amazing. The #1 takeaway for me was your discussion about sleep. It’s way more about the quality of sleep than just getting in bed at the right time. I’ve been sleeping better since implementing this.
I’d love to be a guest on the show, but I’m sure you get lots of these messages, so I want to clearly lay out how I will make this a big win for you.
Most importantly, I know I could provide value to your audience because I have [Relevant Accomplishment] (example:) built a 7-figure business in 2 years, generated more than $100 million in revenue for our clients, and I’ve been on 6 podcasts before that have all received great feedback.
Growing your show is a priority for me as I want to give more than I take. I have X number of followers across Facebook, Instagram, and LinkedIn (and I’ve never bought followers). I will take clips from this show and have our editor create short-form video content to help promote your show.
Additionally, I’ll put paid advertising behind it to retarget all my followers, ensuring they are exposed to your podcast.
When the episode drops, I’ll share it with my email list of Y people.
If you’re interested, you can see my full bio, as well as other podcasts and media features I’ve been on, in my press kit here: [Press Kit Link].
I look forward to your reply and the chance to be a guest on your show.
Best,
[Your Signature]
Pro Tip: Engaging with Your Prospects
Before reaching out, follow the person on social media and engage meaningfully with their posts for 5-15 days. Avoid generic comments like fire emojis. Instead, offer thoughtful feedback, such as:
“Great advice, [Name]! I’ll be implementing [Relevant Detail] today with how I approach [Relevant Detail].”
This engagement makes your eventual pitch feel less cold and increases your chances of success. To streamline this process, add potential connections to your ‘Favorites’ on Instagram, so their posts appear at the top of your feed, making it easier to comment regularly.
Conclusion
Pitching yourself effectively for speaking engagements, press features, or podcasts requires a blend of preparation, strategic engagement, and clear communication. The Empathy Firm’s approach, as outlined by Grant Lira and Gavin Lira, offers a comprehensive strategy to build your authority and secure valuable media opportunities.
By creating a robust press kit and crafting compelling pitches, you can position yourself as a thought leader in your industry and expand your reach significantly.
Published by: Martin De Juan
