For years, tech lead generation relied on outdated methods—cold calls, mass emails, and aggressive sales pitches that often felt intrusive. While technology itself evolved, the process of connecting IT buyers with the right vendors remained inefficient. This gap led Tonya Turrell to launch TechnologyMatch.com a platform designed to modernize the way businesses find and engage with technology partners.
Turrell’s approach challenges the traditional sales model. Instead of bombarding decision-makers with unwanted outreach, The Launchpad lets IT buyers control the process. Companies seeking tech solutions can detail their needs, establish preferences, and receive curated customized vendor matches. They aren’t known until they are ready to engage, making for a frictionless experience that values privacy and relevance.
A Smarter, More Targeted Approach to Tech Buying
The Launchpad is a search-driven matchmaking process that aligns with how modern IT buyers want to operate through the buying journey. Traditional lead generation models often rely on broad outreach and generic targeting, but The Launchpad flips the script. Buyers input their exact criteria including their industry needs, budget, and preferred features—into an intelligent system that filters out irrelevant options.
Rather than receiving a flood of sales messages, decision-makers are served a shortlist of pre-vetted vendors who fit their needs. This allows them to compare solutions, read vendor profiles, and decide at their own pace.
For vendors, the benefits are equally strong. Instead of wasting time and money going after cold leads, they engage with buyers who are already interested in their solutions. Within a structured marketplace that builds trust and meaningful engagement, vendors can display their offerings, present case studies, and provide transparent pricing.
This model addresses one of the biggest frustrations in B2B tech sales: the disconnect between vendors pushing their products and buyers who just want to make informed decisions. The Launchpad takes much of the waste out of the process that has historically tortured the industry by giving power to the buyers and making sure that vendors only talk to relevant prospects.
Tonya Turrell’s Mission to Modernize Lead Generation
With over 25 years in B2B tech sales and marketing, Tonya Turrell has witnessed firsthand how outdated lead generation tactics fail to serve both buyers and vendors. Recognized as one of Inc. Magazine’s Top Female Founders, she built The Launchpad to offer a better alternative—one that respects buyer preferences while giving vendors direct access to high-quality leads.
Turrell’s vision was to create a platform that reflects the needs of today’s digital-first buyers. The rise of Millennial and Gen Z decision-makers means that traditional sales strategies no longer work. These buyers expect transparency, efficiency, and the ability to self-serve. The Launchpad was built to meet those expectations, providing an ethical, modern solution that prioritizes trust and efficiency.
The platform has expanded rapidly since its launch, earning a place on the Inc. 5000 list of fastest-growing businesses. Turrell is committed to enhancing the platform’s functionality in response to the growing need for smarter procurement solutions. Plans include expanding access across industries, improving enterprise procurement capabilities, and incorporating AI-driven analytics.
In an industry long overdue for change, Tonya Turrell has built a solution that aligns with the way modern buyers and vendors want to engage—proving that the future of tech matchmaking is not about selling harder but about connecting smarter.
Published by Tom W.
