Dylan Blau, internationally renowned dog trainer and social media influencer is on a mission to raise awareness to the importance and value of training your dog. Dylan has proven time and time again that he is one of the most influential voices of our generation and continues to shape the future of the dog training industry, as a mentor and dog lover trying to solve a big problem. While everyone wants to get famous on social media, Blau is teaching dog trainers how to grow their businesses to make an impact in their communities, to help prevent as many dogs as they can each year from being returned to the shelters or put down.
A Journey of Transparency and Impact
Dylan Blau’s journey in the dog training industry began over a decade ago when he became one of the original pioneers to embrace social media. In a groundbreaking move, he went live on Facebook, showcasing full training lessons and group classes in their raw and uncut form. Continuously creating the industry norms, Blau utilized streaming live with a combination of working with the most untrainable or aggressive dogs as well as giving people an inside look into his life.
Over the years, Dylan’s commitment to transparency has garnered him immense respect from dog lovers and trainers globally. With over a billion views and half a million followers on social media platforms such as Instagram and TikTok (@WeAreDogTraining), Blau’s influence extends far beyond dog training. Yet, what matters most to him is the number of dogs he has trained and the dog trainers he has empowered to make a difference in their communities helping as many dogs each year as possible.
In the midst of the pandemic, when countless dog trainers and service-based industries faced unprecedented challenges, Dylan Blau emerged as a guiding force. Recognizing the power of social media, he played a pivotal role in helping hundreds of dog trainers grow their businesses online, ensuring growth and survival during uncertain times. Blau’s unique approach focuses on transparency, posting multiple times per day, and the understanding that social media allows potential customers to connect with the authentic person behind the brand.
On a Mission To Help Disrupt A Failed System
Every year in the USA close to 2 million dogs get rescued and a large percent will develop behavior issues resulting in them being returned back to the shelters. Dylan says, “most dog owners lack the basic knowledge they need to set their dog up for success and when problematic behaviors develop, rather than taking responsibility, they label the dog a bad dog and return it back to the shelter; rather than seeking the help of a local dog trainer. As a mentor to hundreds of dog trainers, Dylan teaches them the importance of hosting free dog training events in their community to give people the opportunity to peak their curiosity about what training is all about. He also recommends offering a free lesson or evaluation to get started.
Empowering Entrepreneurs and Trainers to Maximize Potential
Through his coaching and mentorship, Dylan Blau has helped hundreds of dog trainers maximize their potential on social media while empowering them with his knowledge of how to successfully grow their business. Known for his 12 month dog trainer business challenge, Dylan is teaching the next generation of dog trainers to build a business with a mission to help as many dogs as possible. As a marketing genius you can obviously guess his clients are making double or triple their income within a few months of using Dylan’s strategies reaching that new peak in business where they need to hire people and get a company vehicle or facility. Dylan says, “the hardest level for a dog training business is getting past $10k per month, helping people reach the next level of their business and seeing how happy it makes them is why I love to help guide small businesses through this moment in their career.”.
Navigating Cancel Culture and Embracing Authenticity
Dylan Blau’s journey in the digital realm has not been without its challenges. Confronting cancel culture and online haters head-on, he encourages individuals to stop playing it safe and start standing up for what they believe in. According to Blau, “Haters are part of the process, and if you are not triggering someone, your opinion isn’t strong enough.” His philosophy is centered on being raw and honest, allowing people to decide whether they love or hate him.
Blau’s insights into going viral emphasize the importance of producing content that triggers people to find their voice and express their beliefs. Creating a platform for two-sided conversations, where individuals are willing to listen and be objective, fosters a community capable of discussing any topic openly—a dire need in today’s world marked by echo chambers.
Dylan wanted to make a clear point that “as dog trainers we should not be slandering other dog trainers for clout, especially when most drama or gossip is never the full story. Typically the internet is filled with creators or haters, those who make content and those who comment on it negativity and thrive on gossip and conspiracies. As a creator of content your job is to focus on yourself and to never punch down to make yourself look better. Never get involved in drama or participate in cancel culture, however it’s important to stand up for people when they are being attacked online even if that means sending a message or making a phone call to check in. If you get triggered or disagree with someone, use that as an opportunity to create content that teaches your beliefs in a positive way that doesn’t involve mentioning the person that upset you. What we do on social media can echo an eternity and impact the lives of innocent people trying to make a positive impact in the world.” With the rise of suicides in the USA as a result of online bulling, cancel culture, slander and the extreme measures haters go to these days to destory a person or business, Dylan’s message is more important now than ever.
Dylan Blau’s journey is not just about dog training; it’s a narrative of empowerment, resilience, and embracing the challenges of the digital age. As readers delve into his story, they are invited to reflect on their own approach to social media, business growth, and standing up for what they believe in. Dylan’s words serve as a motivational, encouraging readers to maximize their potential, give back to their community more and be better than being a hater.
For further information, please visit the official website or follow @WeAreDogTraining on Instagram and TikTok.
