By Laura Martinez
In the heart of Florida, a new skincare brand is making waves with its commitment to luxury and sustainability. Good Condition, founded by Cherie Baughn in June 2023, is redefining the beauty industry with its eco-friendly, high-quality products that are as good for the body as they are for the environment.
Based in the historic San Marco district of Jacksonville, Good Condition has quickly established itself as a beacon of ethical luxury in the skincare market. Cherie Baughn, a former usability and accessibility expert, saw a glaring need for skincare products that didn’t compromise on either luxury or environmental responsibility. “Florida’s natural beauty inspired me to create a brand that respects and protects our environment,” Cherie explains. “Our mission is to offer products that people can feel good about using, knowing they’re safe, effective, and sustainable.”
Good Condition’s flagship products are their meticulously crafted lotion bars, which stand out in a market flooded with synthetic ingredients and harmful chemicals. Each bar is made from USDA-certified organic ingredients, ensuring that they are free from synthetic fertilizers and pesticides. “We prioritize purity and safety in every product,” Cherie says. “Our customers deserve to know exactly what they’re putting on their skin.”
The product lineup includes a variety of luxurious lotion bars designed to cater to different skin types and preferences. The Plain offers a fragrance-free option ideal for sensitive skin, while The Luxe, enriched with natural, unrefined cocoa butter, delivers a rich, indulgent experience. The Standard, with its plum kernel oil and coconut essential oil, and The Repair, combining French lavender and vanilla, offer other unique options. For facial care, The Day Glow, packed with Vitamin E and squalane, and The Night Recovery, featuring natural retinol, provide comprehensive skincare solutions.
What sets Good Condition apart is not just the quality of their formulations but their unwavering commitment to sustainability. All products are packaged in biodegradable, compostable, and 100% recyclable paper holders, eliminating the need for plastic. “Our packaging reflects our dedication to protecting the environment,” Cherie notes. “We want our customers to feel good about their choices, knowing they’re supporting a brand that genuinely cares about the planet.”
Good Condition is proud to hold MADE SAFE® and Leaping Bunny® certifications, ensuring that all products are free from harmful chemicals and have not been tested on animals. “Ethical practices are at the core of our brand,” Cherie emphasizes. “We’re committed to offering products that are safe, effective, and cruelty-free.”
The brand’s Jacksonville location provides a unique opportunity for local customers to experience their products firsthand and learn more about their sustainable practices. “Having a store in Florida allows us to connect with our community in a meaningful way,” Cherie says. “We’re excited to share our products and our mission with our neighbors.”
Good Condition’s focus on sustainability extends beyond its products to its business practices. The company recently introduced limited-release seasonal moisturizers, with fragrances like Fresh Mango and Sweet Pea, and plans to launch a new line of specialty facial treatments by spring. A significant portion of the proceeds from these new releases will be donated to reef conservation efforts, further underscoring the brand’s commitment to environmental stewardship.
As awareness of Good Condition grows, the brand is quickly gaining popularity among those who value both luxury and sustainability. “We’re thrilled by the positive response we’ve received,” Cherie shares. “Our goal is to make a lasting impact in the beauty industry by proving that luxury and environmental responsibility can go hand in hand.”
In a state known for its natural beauty, Good Condition stands out as a brand that embodies the spirit of Florida. By offering products that are both good for the body and good for the environment, Cherie Baughn and her team are setting a new standard in the skincare industry. Explore the full range of products at Good Condition and discover why this Florida-based brand is quickly becoming a favorite among those who value both luxury and eco-friendliness.
Published by: Nelly Chavez
