Peruvian-American entrepreneur Leslie Rojas is shaking up the fashion world with her brand Ex-Boyfriend. Born in Peru and raised in Miami, her unique background allows her to bring a fresh perspective to the world of women’s fashion.
Rojas’s brand transforms traditionally masculine pieces into stylish, empowering attire for women. This innovative approach stems from her 15 years of success in the beauty industry and her passion for fashion and social media marketing.
For Rojas, Ex-Boyfriend is about far more than just clothes. It’s a movement that resonates with modern women who are bold, independent, and unapologetically themselves. The brand’s concept playfully reimagines wearing an ex-boyfriend’s clothes, adding a feminine touch that makes each piece unique.
However, as a staunch advocate for women’s rights, Rojas’ vision goes beyond the mere scope of fashion. She uses Ex-Boyfriend as a platform to empower women, encouraging them to express their individuality and confidence through high-quality, comfortable, and fashionable clothing.
Not Your Typical “Ex-Boyfriend”
Ex-Boyfriend was born from Rojas’s innovative vision of seeing an opportunity to blend masculine and feminine styles in a fresh way. The brand’s concept, reimagining wearing an ex-boyfriend’s clothes but with a stylish twist, is both playful and empowering. It transforms traditionally masculine pieces and adds feminine touches to create unique, stylish attire for women.
Currently, there are three styles available for Ex-Boyfriend’s clothing — floral lace, sequin, and leopard print — all based on oversized button-down shirts, lightweight pants, and boxer bottoms. But for Rojas, this wasn’t just about changing clothes. It was about changing perspectives.
Ex-Boyfriend focuses on comfort without sacrificing style. Each piece is designed to make women feel confident and chic, and the brand uses high-quality materials to ensure comfort and durability.
Rojas drew inspiration from her own experiences and observations. She noticed how women often borrowed clothes from their partners, saw the confidence this inspired, and wanted to capture that feeling. The current boxer trend, which was the staple throughout the summer, is also quickly moving into the upcoming autumn fashion season.
The brand quickly resonated with women who appreciated the irony and empowering message behind the clothes. Ex-Boyfriend isn’t just selling fashion; it is selling a new way for women to express themselves.
Ex-Boyfriend and Its Impact on Fashion
Ex-Boyfriend is reshaping women’s fashion. The brand challenges traditional ideas about gendered clothing by making traditionally masculine styles uniquely feminine, and this approach is helping women change how they view their wardrobes.
Each piece of clothing from Ex-Boyfriend encourages mixing masculine and feminine elements to exemplify that style has no gender boundaries. This shift toward a more androgynous style not only aligns with Gen Z’s adoption of a more comfortable, blurred-gender-line fashion but also resonates with women today. It removes the male gaze while still allowing women to feel sexy, promotes confidence through comfort, and proves that women can feel powerful in relaxed, oversized styles.
Rojas has built the company on strong values that guide every decision. By blending comfort, style, and empowerment, Ex-Boyfriend is setting new standards in women’s clothing by helping to create a more diverse and inclusive fashion landscape with a mission that goes beyond fashion to empower women through style.
Empowered Women, Empower Women
For Rojas, Ex-Boyfriend doubles as a platform for women’s rights advocacy. She sees clothing as a tool for change and believes that fashion can empower women, which is why she encourages them to embrace their individuality through Ex-Boyfriend. The brand’s designs challenge societal norms about how women should dress.
Rojas also promotes body positivity through Ex-Boyfriend’s inclusive sizing, sending the message that all bodies are beautiful. Her stance pushes back against the fashion industry’s historical, narrow beauty standards.
Furthermore, Rojas advocates for women in business and shares her entrepreneurial journey to inspire others to follow in her footsteps by showing that women can thrive as entrepreneurs. In using Ex-Boyfriend’s platform to raise awareness about women’s issues, the brand often partners with women’s rights organizations, allowing Rojas and her customers to support causes they believe in.
Rojas’ innovative approach to women’s fashion and commitment to using her brand as an avenue for advocacy is inspiring confidence in modern women by showing that fashion can still be used as a form of self-expression and empowerment. Her advocacy is helping to create a more inclusive and supportive environment for women.
Ex-Boyfriend’s blend of comfort, style, and not-so-subtle irony resonates with modern women who seek to express themselves without restrictions. Rojas’ passion for fashion and her commitment to sustainability and ethical practices have made the brand a standout in the industry.
Looking to the future, Ex-Boyfriend’s promising trajectory suggests that Rojas’ vision will continue to influence and reshape the fashion landscape. By staying true to her values and empowering women through every stitch, Leslie Rojas and Ex-Boyfriend are poised to leave an indelible mark on the world of fashion and beyond.
Published By: Aize Perez
