It’s harder than ever for emerging law firms to attract clients. Those in need of legal services have a number of legal professionals to choose from, and generally speaking, there’s a good chance they’ll opt for a well-established team.

Meanwhile, online legal work is becoming increasingly popular; for non-criminal matters, the distance separating attorneys and their clients is inconsequential. In this way, competition is decidedly stiff.

But that doesn’t mean law firms are without ways to stand out from the crowd for the right reasons. Here are five unique marketing ideas designed to help legal offices attract attention and clients.

1- Post Frequently on Social Media

Many of today’s prominent law firms have opted against using social media altogether. Because platforms like X and Instagram weren’t part of the legal landscape at all in the past, even firms that do post aren’t necessarily leveraging the services efficiently.

In short, that’s a huge mistake. A substantial portion of the U.S. and the world uses social media, and especially for younger individuals, the platforms are go-to destinations for communication, entertainment, information about businesses like law firms, and a whole lot more.

Consequently, maintaining active social accounts, complete with detailed (and occasionally light-hearted) posts, is a must for law firms. In the long term, the free marketing maneuver will pay off.

2- Tap Real Clients to Record Video Testimonials

Like social media posts, video testimonials from real clients are free and make for excellent marketing. For prospective clients, negative and seemingly fake online reviews for law firms are a major hang-up.

While firms cannot exactly control what unverified third parties say about them, they can cut through the noise by showcasing comments from satisfied clients. Marketing-minded attorneys should consider offering a small discount to these clients in exchange for brief video testimonials about their experiences.

Then, firms can upload the resulting clips to social media, where they’ll go a long way toward convincing clients to reach out.

3- Buy Ads in Local Newspapers

Traditional print media is dead, right? Not exactly. Despite the rise of social media (which, as mentioned, is definitely worth capitalizing on), local newspapers still have solid reader bases in many small towns.

However, these reader bases aren’t that large, meaning advertising isn’t especially expensive. By taking out ads in a local publication, a law firm can separate itself from the pack and, unlike when it comes to billboards and TV spots, ensure that prospective clients have its phone number and email address in hand.

4- Distribute Cards or Fliers Through Local Businesses

Similarly, law firms can benefit from sponsoring local businesses and making cards available in their entrance areas. Business owners will appreciate the support (which might leave the door open for legal work down the line), and firms can attract clients who are inclined to hire geographically nearby attorneys.

5- Host Community Dinners During the Winter Months

Community dinners, open to individuals interested in learning more about a law firm, are a great way to market legal services. Though it’s not uncommon for businesses to host cookouts during the summer months – and there are certainly benefits to doing so – similar initiatives are rare during winter.

Consider booking a community room, offering pizza and refreshments from a local restaurant, and inviting the public to enjoy a meal while learning a bit more about the legal world.

Disclaimer: “The content in this article is provided for general knowledge. It does not constitute legal advice, and readers should seek advice from qualified legal professionals regarding particular cases or situations.”.

Published by Tom W.