RealUp Media’s recent campaign to cover the finals of the Copa America Cup was meticulously orchestrated across seven key cities: Bogotá and Medellín in Colombia, Buenos Aires in Argentina, Lima in Peru, Quito in Ecuador, La Paz in Bolivia, and Santiago in Chile. This multi-location across Copa America execution allowed RealUp to engage with diverse audiences in their local contexts, amplifying the campaign’s overall impact.
The campaign was a resounding success in terms of attendance and engagement. With over 500 attendees participating in various events across these cities, RealUp created a tangible buzz around the Copa America final. Fans were treated to live viewing parties, interactive fan zones, and exclusive brand experiences, all meticulously designed to enhance their connection with the brand and the football event.
RealUp collaborated with prominent macro influencers and top-tier soccer players to bolster the campaign’s reach and impact. These influencers and athletes, known for their massive followings and credibility in the sports world, played a crucial role in driving the campaign’s message. Their involvement amplified the campaign’s visibility and added an element of authenticity and excitement that resonated deeply with the target audience.
The campaign’s social media presence was nothing short of phenomenal. With a reach of over 10 million across various platforms, RealUp harnessed the power of digital media to engage with football fans and potential customers on a global scale. The strategic use of hashtags, engaging content, and live updates from the Copa America final contributed significantly to this impressive social media footprint.
The campaign’s success was further amplified by extensive media coverage. RealUp garnered significant free press attention, with news outlets and sports channels covering the various facets of the campaign. This media exposure not only elevated the campaign’s profile but also enhanced RealUp’s brand visibility and credibility.
The real triumph of RealUp’s campaign lies in its tangible impact on brand engagement and growth. The campaign led to a significant increase in brand followers and downloads, as well as heightened user interaction with RealUp’s platforms. By effectively bridging the gap between offline events and online engagement, RealUp successfully brought users closer to the brand, fostering a deeper connection and driving long-term loyalty.
This campaign exemplifies how a well-executed multi-channel strategy can yield extraordinary results. Through simultaneous execution in multiple cities, high levels of engagement, influential collaborations, significant social media reach, and extensive media coverage, RealUp has set a new benchmark for successful brand campaigns. The campaign not only captured the excitement of Copa America but also strengthened RealUp’s position in the market, demonstrating the power of integrated marketing efforts in today’s competitive landscape.
RealUp is a force in influencer-driven advertising strategies across the Americas, leveraging over seven years of expertise in consulting, data, and technology to connect companies with the right influencers. Renowned for its pioneering role and extensive influencer network, RealUp Media offers unparalleled reach and regional insight. Their approach combines data, experience, and technology to deliver tailored, impactful campaigns, ensuring a comprehensive and successful experience from influencer selection to results measurement. Choose RealUp Media for a strategic partner that excels in creating high-impact advertising solutions with a proven track record.
Published by: Nelly Chavez
