By: Samantha Draxler
In the ever-evolving world of fashion and technology, Ashley Finestone stands out as a visionary entrepreneur who has thoughtfully blended style with functionality. As the founder and CEO of Miami Chains & Co., Finestone has helped redefine how women carry their smartphones, transforming a simple necessity into a chic fashion statement.
From Pandemic Pivot to Fashion Powerhouse
The inception of Miami Chains & Co. reflects Finestone’s adaptability and keen eye for emerging trends. During the early days of the COVID-19 pandemic, she identified a unique opportunity: stylish mask chains that combined safety with elegance. “I began my company at the start of the pandemic with Mask Chains. They were super stylish and functional at the time,” Finestone shared in an interview. The strong demand for these accessories encouraged the expansion of her product line, eventually evolving into a brand that aims to cater to the modern, on-the-go woman.
The Philosophy: Fashion Meets Function
At the heart of Miami Chains & Co. lies a simple yet powerful philosophy: creating accessories that are both fashionable and functional. The company’s slogan, “WEAR. EVERYWHERE.,” reflects this ethos. Their products are designed to seamlessly integrate into daily life, allowing users to keep their phones accessible without compromising on style. “Our company designs and creates the most Fashionable & Functional Phone Chains & Accessories to WEAR. EVERYWHERE,” Finestone states.
Innovative Designs for the Modern Woman
Miami Chains & Co.’s product lineup demonstrates Finestone’s ongoing commitment to innovation and quality. Their hot-selling crossbody phone chains and wristlets are compatible with all smartphones and most phone cases, ensuring versatility for a broad customer base. Crafted from premium materials like 100% suede and 18K gold-plated hardware, these accessories combine luxury with practicality.
One standout product is the Denim Dream x Matte Gold Crossbody Phone Chain, which blends the casual appeal of denim with the sophistication of matte gold accents. Another popular item is the “Golden Black Phone Wristlet,” a sleek accessory that adds a subtle touch of elegance to any ensemble. They recently introduced bag charms designed to elevate any handbag and make it pop with unique flair. Suitable for everything from backpacks to Birkins, the bag charms have quickly become popular among customers.
Embracing the Digital Age
Recognizing the importance of a strong online presence, Finestone has thoughtfully utilized social media platforms to showcase her brand’s offerings. Miami Chains & Co.’s Instagram account features a curated selection of product photos, customer testimonials, and behind-the-scenes glimpses into the design process. This digital strategy has helped increase brand visibility and foster a loyal community of fashion-forward customers. The company also maintains a robust retail presence in over 1200 boutiques nationwide, including national chains like Anthropologie, MGM Grand Resorts, Royal Caribbean Cruise Lines, and Miami’s Hard Rock Stadium Retail store, which hosts major events like the Miami Open and Grand Prix Formula 1 Races.
A Vision for the Future
Looking ahead, Finestone envisions Miami Chains & Co. as more than just an accessory brand. She aims to continue innovating and expanding the product line to better meet the evolving needs of modern consumers. “Our brand slogan is WEAR. EVERYWHERE. We hope that as soon as guests use our chains, they will discover how fashionably hands-free they can be,” Finestone remarked, emphasizing her dedication to creating products that enhance everyday life.
In a world where smartphones have become essential, Ashley Finestone has thoughtfully transformed a utilitarian object into a fashion accessory that supports women in staying connected with style. Through Miami Chains & Co., she continues to explore the intersection of fashion and technology, one innovative design at a time.
