Alina Villasante is the founder and designer of her lifestyle brand and an advocate for loving and inspiring others to be the best. The Peace Love World brand was born in 2009 out of an energetic soul’s love of fashion.
Born in Cuba, raised in New York and based in Miami, Alina found her purpose in the world of fashion after 17 years in the aviation business. While building what the Business Journal called the “world’s number one repair station,” Alina traveled the world and recognized that everyone was hungry for the same thing: peace, love, and happiness. She decided that her mission was to find a window to the world where she could inspire people not only to feel loved but to love others.
During the High Standard Aviation sales process, Alina found her voice of positive energy and affirmations and used the clothing as her canvas to spread her message. The movement quickly spread to major retailers along with 2,000 boutiques around the world. It has been endorsed by celebrities such as Pharrell, Coca Cola, Oprah Winfrey, Jennifer Lopez, and the Kardashians.
The popularity that the brand was gaining led it to the QVC platform. The opportunity filled in a blank that her client was looking for and an opportunity to touch millions with the brand message. Peace Love World is Alina’s destiny and through life’s many obstacles, she stands through her mission and purpose – always keeping the light on even in the dark. Today, Alina and her daughter are the hearts behind the brand who work together daily to build an empire. “I feel so blessed not only to take this journey with my daughter, but to know that not only will I leave my legacy to her, but she will step into my shoes and keep my energy alive.”
Peace Love World is a luxury lifestyle brand that embodies fashion with meaning founded and designed by Hispanic female entrepreneur Alina Villasante. Launched in 2009, Peace Love World has grown into a global brand with celebrity fans including Jennifer Lopez and Kris Jenner. Known for comfortable and flattening styles, every garment is branded with positive affirmations and infused with love in the form of eight embroidered red dash-marks, one dash for every letter in the word “love” and the word “amor.”
