In the ever-evolving landscape of automotive design, Theresa Contreras stands tall as a trailblazer, embodying creativity, innovation, and an unwavering dedication to her craft. As the co-founder, lead designer, and driving force behind BAJA FORGED, Theresa has not only revolutionized the off-road vehicle industry but also redefined what it means to build with purpose and passion. Her bespoke designs are a reflection of her belief in the power of individuality and adventure.

Transforming Journeys with Customization

For Theresa, customizing vehicles is far more than just an aesthetic endeavor; it’s a life-changing experience. “Customizing your vehicle and using it to take you on adventures will change your life; it changed mine,” she explains. This philosophy drives everything she does at BAJA FORGED, where her focus lies in helping people create vehicles that are both visually stunning and functionally superior.

The company’s tagline, “Signature builds & off-road products built to forge your own path,” reflects the deeper purpose behind each project. BAJA FORGED’s creations are designed to empower drivers to embark on new journeys, explore uncharted territories, and express their unique personalities through their vehicles. With a spotlight on rugged adventure-ready vehicles, particularly their specialty Ford Broncos, Theresa’s work at BAJA FORGED seamlessly merges style with performance.

A Passion Born in the Garage

Theresa’s introduction to the automotive world began at a young age, growing up in her family’s shop, LGE-CTS Motorsports. Surrounded by the hustle and bustle of vehicle customization, Theresa and her sister spent their childhood sanding panels and cleaning up the workshop. It was in this environment that she developed her passion for automotive design, and it laid the foundation for her future in the industry.

After studying Graphic Design at Cal Poly Pomona, Theresa returned to the automotive world with a renewed vision and commitment to make her mark. This blend of artistic creativity and deep knowledge of vehicles gave her a unique edge, allowing her to bring innovative designs to life.

Persevering Through Challenges and Breaking Barriers

While Theresa’s designs are now celebrated, her journey wasn’t without obstacles. In an industry dominated by men, her forward-thinking concepts often faced resistance. But Theresa’s determination and belief in her own ideas pushed her forward. “If I had let the initial naysayers hold us back, we wouldn’t be here today,” she says.

Over time, Theresa’s perseverance paid off. The industry began to take notice of her fresh ideas and bold approach. Her work won her awards, recognition, and the respect of peers and clients alike. Through BAJA FORGED, she has been able to channel her passion into building a company that thrives on creativity, authenticity, and pushing the limits of what’s possible.

Accolades and Accomplishments that Inspire

Theresa’s groundbreaking work has earned her numerous accolades over the years. From prestigious industry awards to the spotlight at renowned automotive shows, her talents have not gone unnoticed. She has received multiple Ford Design awards at the SEMA Show and the “She is SEMA – Woman of the Year” recognition in 2021, solidifying her position as a leader in the field.

Her custom vehicles have graced the covers of magazines and have been showcased at automotive events around the world. Collaborating with iconic figures such as Jay Leno and Billy Gibbons of ZZ Top has further elevated her reputation as an influential designer.

Forging the Road Ahead

Theresa Contreras’ journey with BAJA FORGED is far from over. She continues to push the boundaries of vehicle customization, creating one-of-a-kind off-road machines that empower individuals to explore, to dream, and to live authentically. Theresa’s commitment to staying true to herself and her designs is an inspiration not only to the automotive world but to anyone daring to forge their own path in life.

Through BAJA FORGED, Theresa’s impact will resonate for years to come, reminding us all that with creativity, determination, and a passion for adventure, the road ahead is limitless.

Published by: Khy Talara