Benny Fernandez: The Rising Star in the Dental Industry

Benny Fernandez
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The dental industry has witnessed a significant transformation in recent years, driven by innovation and technological advancements. At the forefront of this industry is Benny Fernandez, a business executive who has made a name for himself by driving accelerated commercial growth and delivering successful results. Benny currently serves as a Business Executive for Envista Holdings Corporation, a global family of more than 30 trusted dental brands united by a shared cause: to partner with dental professionals to improve lives. Benny is spearheading the product launch of their latest innovation, the Simply Iconic implant system, under the Implant Direct operating company.

A Miami, FL native, Benny is the son of Cuban exiles of Spanish ancestry. His rare, valuable, versatile, and strategic thinking capabilities in negotiation have helped him navigate many complex situations, making him one of the best business executives in his company. He is a grandmaster in negotiation and leadership with a proven track record as a top sales executive, generating millions in revenue for Envista Holdings Corporation. Benny earned his MBA from the University of Illinois Gies College of Business with a specialization in entrepreneurship and strategic management. He is also a double alumnus of the University of Miami, where he was a college football player and coach for the Miami Hurricanes.

After a stint in the pharmaceutical industry, Benny joined Envista, a global leader in dental products, and began his dental career in sales. He held roles as an individual contributor and mastered product lines at the company’s sister division, Kerr Endodontics, and also worked on Rotary medical device and dental consumable portfolios. In 2021, Benny joined Implant Direct as a sales representative and quickly established himself as a top performer, finishing the year ranked #1 sales rep in the nation of the entire company. Currently, Benny is spearheading the product launch of Implant Direct’s latest innovation, the Simply Iconic implant system.

The Simply Iconic implant system is a conical hex implant designed for optimal primary stability and aesthetics that enables simplified treatment so dental professionals can routinely deliver remarkable results. It offers an expansive range of implant diameters with two prosthetic platforms to balance surgical versatility with restorative ease. It also provides an opportunity to treat a significant portion of cases with a single interface yet access to wider emergence profiles when needed.

With his leadership, Benny has enabled sales reps nationwide and deployed all the resources available to make Simply Iconic the top implant in the dental market. His experience and expertise in the dental market for the past 7 years make him the perfect person to drive growth and new account acquisition via competitive conversions across the entire sales force by leveraging the brand new Simply Iconic system in Implant Direct’s product portfolio and digital workflow solutions. His vision and leadership are helping to revolutionize the dental industry and bring world-class products and services to the market.

A master negotiator and leader, Benny aspires to become a CEO and lead a company one day. “Every day, I practice approaching my career with a laser-focused mentality to stretch my abilities with ensured sustainment with constant repetition of business conceptualization,” Benny shares. With his skills, leadership capabilities, and ambition, Benny Fernandez is changing the game in the dental industry and paving the way for others to follow. His goal is to continue making waves in this industry for many years.


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