Following one’s passion is always a challenging road, and it takes a special kind of grit and determination to succeed on this type of journey. But Liram Sustiel found his passion for entrepreneurship early in life, and he has built a successful business that inspires others. Liran Sustiel is the founder of the mph club, Miami’s premier luxury and exotic car rental service. His company is the perfect blend of his passion for business and luxury vehicles. Through the mph club, Liram proved himself to be a formidable businessman who knows how to achieve what he wants.
Liram Sustiel, who also goes by his nickname Lee, was born in Israel and raised in Miami. Although he did not come from a wealthy family, very early on, he knew the importance of working hard and creating opportunities to achieve his goals. As a child, one of his first entrepreneurial moments was brought about by his desire to purchase his first pair of Jordans. Unfortunately, his family couldn’t spare the funds to buy Liram a pair, so he decided to take matters into his own hands. Liram said, “I built a candy empire back when I was in the fifth grade. I sold candy to my friends and classmates until I could save up for a pair of Flu Game 12 Jordans.” Setting a goal and then challenging himself to accomplish it lit a fire in Liram that still burns as he grows to adulthood.
After his successful stint as a candy seller, Liram Sustiel found other ways to gain funds. He started selling other things like CDs. He also started DJing at different parties and events. “The side hustles kept growing in size and scale. I enjoyed the rush of it, the thrill of finding something to do that would make me money,” Liram shared. He tried different things until he found his biggest interest: luxury and exotic vehicles.
Car rental is not a new industry. But living in Miami, Liram Sustiel was exposed to unique exotic vehicles and supercars, which made him realize that not everyone could afford to buy their dream car. So what if he offered them for rent? More people would experience driving their dream luxury vehicle, and he could build a successful business for himself. This was the perfect idea that gave rise to his company, mph club.
The mph club soon became Miami’s premier luxury and exotic car rental service. Liram Sustiel was often the first person to offer new luxury models for rent. His company carries several exotic models from brands such as Ferrari, Lamborghini, Bentley, Rolls Royce, and McLaren. Aside from offering a wide range of exotic cars, Liram made sure that his company provided top-notch customer service. A seamless experience at the mph club speaks to the high-class nature of luxury cars, and Liram aims to provide his clients with the total package. The mph club also acquired several flatbed trucks, which allows the company to deliver luxury cars to their clients outside Miami. As a result, the company has expanded its services to cater to not only the Miami market but those outside its borders as well.
Liram Sustiel is an entrepreneur who is always clear about what he wants. Even more importantly, Liram has the discipline to commit to his goals and achieve them. He is also a master at recognizing a profitable opportunity when it is available, and when he sees none, he creates one himself. As a businessman, he seeks to inspire others with his story. Working hard for his success today, he wants rising entrepreneurs to know that success will come when they stick to their goals. Liram shared, “Drive and passion are the secret recipes for success. Once you have that, you will be unstoppable.”
