By: John Glover (MBA)
In today’s rapidly changing business landscape, the ability to adapt is more than just an advantage—it’s essential. Chris Kostantewicz, the founder of ck media, has proven he can do just that, steering his company toward a new, laser-focused direction that is now making waves in the dermatology industry. Since 2018, ck media has thrived by serving a broad range of clients during an era of strong demand for advertising services. However, as the economy shifted in 2023, Chris recognized the need for a bold strategic pivot—one that would not only protect his business but propel it forward.
As many industries grappled with economic challenges, Chris realized that trying to cater to too many markets without a defined focus could limit growth potential. “I was starting to feel the pressure,” Chris admitted. “Running this as my main business for so long, I began to wonder if I could keep doing what I love without adjusting to the new reality.” This reflection sparked a crucial decision: it was time to focus on dermatology, a recession-resistant field with significant growth opportunities.
From Broad Reach to Focused Niche: DermLeads Emerges
Chris’s shift to the dermatology sector wasn’t a random choice. He had already worked with medical spas and plastic surgeons, and dermatology was a natural progression. A chance meeting with a high-profile dermatologist in Idaho helped solidify his vision. “That meeting was a game-changer for me,” Chris recalls. “It clicked that these are the kinds of clients I want to work with. They’re smart, dedicated, and they value collaboration.”
In business, relationships matter, and Chris understands that well. His success comes not only from delivering results but from building meaningful connections with his clients. “It’s not just about the services you offer,” Chris explained. “Behind every business is a person, and forming a real connection with that person is key. When clients trust you, everything runs more smoothly.”
Thus, DermLeads was born. Launched as a specialized platform that caters exclusively to dermatologists and aesthetic professionals, DermLeads quickly gained traction in the industry. “We’ve been growing at a phenomenal rate,” Chris shared. “Our network doubles every month, and now some of the biggest names in dermatology are working with us.” Much of this success can be attributed to the power of referrals. “When one doctor trusts you, word spreads quickly among their colleagues. Specializing in dermatology has given us an edge we wouldn’t have had otherwise.”
The Future of Dermatology Marketing: DermLeads Takes the Lead
Focusing on dermatology has proven to be more than a sound business move—it’s been transformative. By narrowing his focus, Chris has honed his services and positioned DermLeads as the go-to marketing platform for dermatologists seeking to expand their practices. “DermLeads isn’t just a service; it’s a resource,” Chris explained. “We help dermatologists grow their networks, collaborate with leading brands, and build strong professional relationships.”
Today, DermLeads is a part of ck media’s broader portfolio, but it has become a driving force within its niche. Chris has big plans for its future. “I see DermLeads becoming a leader in the industry,” he says. “Eventually, I want it to be the kind of company that can be sold for millions. We’ve developed a system that not only connects dermatologists with each other but also opens doors for partnerships with major brands. It’s about creating value in every direction.”
Chris’s Vision: Leading Dermatology into the Future
Chris’s strategic pivot to dermatology highlights his ability to read market trends and adapt his approach accordingly. With DermLeads now thriving, he is confident that the company is on track for even greater success. As the platform continues to grow, it’s clear that DermLeads is positioning itself as a leader in the dermatology field, providing unparalleled value for both doctors and brands alike.
With DermLeads, Chris Kostantewicz isn’t just growing his business—he’s reshaping how dermatologists market themselves and connect with the industry. His focus on building relationships, leveraging his expertise, and responding to market needs is a model for success. As the company’s influence spreads across the country, DermLeads is set to become the leading agency for dermatologists, defining the future of dermatology marketing.
Published by: Holy Minoza
