In a landscape often overshadowed by industry giants and entrenched gender biases, there are narratives that stand out, illuminating pathways for change and empowerment. Kenya Roberson, the CEO and visionary behind Elite Garment Distro, embodies resilience, authenticity, and a fervent commitment to reshaping the narrative in the fast-paced world of fashion.
Roberson’s journey commenced in the clothing retail sector at a tender age. At 19, she embarked on her career at the esteemed Herve Leger, later transitioning to Max Azria’s realm, where she immersed herself in the art of styling and retailing a diverse array of dresses. These formative experiences acquainted her with industry luminaries, laying the groundwork for her future endeavors.
A Leap into the Resale Industry
Roberson’s foray into the resale sector blossomed during her stint in Los Angeles. While at Herve Leger, she ventured into purchasing wholesale items for resale, laying the groundwork for her trajectory in liquidation. Reflecting on her attraction to this field, Roberson expressed, “I was drawn to the ability to invest in something and turn a profit. The brand aspect never resonated with me; it was always about liquidation. It felt like fate.”
Despite her triumphs in liquidation, Roberson retained her passion for high-end brands cultivated in the LA fashion scene. Her enduring love for fashion, social media, and bold self-expression remained steadfast. In a bold move, she merged her love for luxury fashion with her thriving liquidation business, pioneering a novel concept in the industry.
Balancing Risk and Reward
The journey of entrepreneurship was laden with challenges, teaching Roberson the delicate art of risk management. “Knowing when to leap and when to pause,” she stressed, was pivotal in navigating her entrepreneurial odyssey. Intuition emerged as her guiding compass, honed through experience and instrumental in her triumphs.
Redefining Success Through Philanthropy
Roberson’s philanthropic spirit was ingrained from an early age, reflected in her involvement in community initiatives like beach cleanups and aiding the homeless. In Elite Garment Distro, she discerned an avenue to extend her impact on a grander scale. By salvaging and repurposing merchandise from factories and fast fashion outlets, she aspired to contribute to a more eco-conscious world. “Our work inherently promotes environmental sustainability,” Roberson affirmed.
Breaking Gender Barriers
Navigating through a predominantly male-dominated arena posed its share of trials for women daring to challenge the status quo. Roberson recounted instances of gender-based disrespect, underscoring her resilience as one of the few female proprietors in the liquidation sector. These encounters fortified her resolve to shatter stereotypes and carve her path to success.
Roberson’s evolution from a young aspirant in the fashion domain to a trailblazing entrepreneur with a philanthropic mission underscores the transformative power of vision and perseverance. As she continues to expand her business and effect positive change, Roberson stands as an inspiring emblem for those who dare to defy conventions.
In parting, Roberson imparts a poignant message: “Women’s empowerment signifies our ability to step into the world independently and earn equal respect. It’s imperative to persist in our pursuit of parity, ensuring that women are accorded the same respect as men.” Her narrative serves as a testament to the potential within each of us to enact change and redefine success on our own terms.
Published By: Aize Perez
