As consumers become more discerning about the quality and provenance of their drinks, artisanal spirits producers like The Brand House Group are well-positioned to capture a larger share of the market. South Florida-based luxury spirits producer The Brand House Group and its subsidiary ICONIC Spirits officially enter into an agreement with Southern Glazer’s Wine & Spirits (Southern Glazer’s), the world’s premier distributor of wine and spirits, to distribute the company’s entire spirits portfolio nationwide.
Effective March 1st, Southern Glazer’s will distribute The Brand House Group’s OMAGE California artisanal brandy and its soon-to-debut O’RTE single-estate tequila, in addition to the Japanese portfolio of subsidiary ICONIC Spirits, which includes TEITESSA single-grain Japanese whisky and AWAYUKI Japanese Strawberry Gin, among others.
“Southern Glazer’s is a proven brand builder, leader in luxury spirits and digital commerce innovator with a massive national footprint,” said Julious Grant, Chairman/CEO of The Brand House Group. “This agreement furthers our mission to deliver the very best artisanal spirits found within our portfolio to consumers all across the U.S.”
Grant, a 30-year spirits industry veteran and former C-Suite executive with global spirits corporations Beam Suntory, Bacardi, Moët Hennessy, Diageo and others, founded The Brand House Group in 2019, debuting a number of unique, super-premium craft brands including the highly-touted OMAGE California artisanal brandy produced in a style similar to French cognac. That same year, Grant joined forces with Taichi Seki, previously a National Sales Manager for Asahi Beer and former pro MMA fighter, bringing to market a portfolio of elevated Japanese spirits that capture the history and innovation of Seki’s home country. Seki serves as CEO of ICONIC Spirits, a subsidiary of The Brand House Group.
“Since rolling out some of the most distinct luxury spirits brands in recent years, we’ve received high praise from both consumers and top media outlets,” added Grant. “Working with Southern Glazer’s will allow us to introduce our products to a much wider audience as we continue to expand our portfolio and offer remarkable artisanal spirits that are unparalleled in quality and taste.”
“We greatly appreciate that The Brand House Group/ICONIC Spirits has trusted us with representing their brands on a national level,” added Mark Chaplin, Senior Vice President, Sales & Marketing, Southern Glazer’s. “Utilizing our unparalleled nationwide network, leading eCommerce capabilities, and expert salesforce will allow us to build these brands and achieve the desired business results.”
This distribution agreement between The Brand House Group/ICONIC Spirits and Southern Glazer’s comes at a time when the spirits industry is experiencing significant growth, particularly in the premium and super-premium categories. With Southern Glazer’s extensive distribution network and digital commerce capabilities, The Brand House Group/ICONIC Spirits can now reach a wider audience and compete more effectively with other luxury spirits brands.
This partnership also represents a significant milestone for The Brand House Group, which has only been in operation for a few years but has already established itself as a major player in the craft spirits industry. As the company continues to innovate and expand its portfolio, it will be interesting to see how this distribution agreement with Southern Glazer’s will help drive its growth and success in the years to come.
