By: Jonathan Brierre

Florida’s palm trees aren’t just a scenic staple; they’re part of the state’s identity. From stately Sable Palms lining gated communities to regal Date Palms gracing golf courses, these towering plants create the “tropical paradise” allure that draws many residents and visitors. But today, these beloved trees face increasing challenges from numerous threats, including Lethal Bronzing Disease, Ganoderma Butt Rot, Fusarium Wilt, nutrient deficiencies, and invasive pests, just to name a few. Left unchecked, these threats could lead to significant damage, transforming lush landscapes into barren eyesores.

“Palm health has been neglected for so long,” says Jeff Kaulbars, Managing Partner of Ptolemy, a leading palm and tree healthcare company based in Florida. “People assume palms take care of themselves. But after a few years, communities often notice declining trees and don’t understand why.”

To Jeff, palm care is much more than cosmetic—it’s an essential investment in the long-term well-being of communities. “Every palm is an investment,” he emphasizes. “And just like any high-value asset, palms require consistent, thoughtful care to remain healthy.”

Understanding the Threats to Florida’s Palms

Among the threats present, Lethal Bronzing Disease (LB) has rapidly spread across Florida counties since it was first identified near Tampa in 2006. Transmitted by insect vectors called planthoppers, LB is notoriously difficult to manage. Symptoms typically start subtly—fruit dropping prematurely, discoloration of younger fronds, and the collapse of the spear leaf. By the time symptoms appear, it’s often too late to save the palm.

But Lethal Bronzing is far from the only threat. Ganoderma Butt Rot, caused by a wood-decaying fungus, attacks palms from within, making the trunk unstable and susceptible to collapse, posing a significant safety hazard. Fusarium Wilt, another fungal disease, rapidly kills palm leaves, spreading quickly via infected pruning tools. Nutrient deficiencies, particularly potassium and magnesium, weaken and discolor palms, making them more vulnerable to further issues.

Ptolemy’s Proactive and Data-Driven Strategy

Jeff Kaulbars manages Ptolemy, which aims to address these widespread issues proactively. Central to this approach is the detailed tracking of each palm using advanced GIS mapping software. This technology digitally documents every palm, including its precise location, health condition, treatment history, and photographic evidence of its current state.

“We currently have 150,000 trees mapped and documented,” Jeff says. “Our goal is to reach a million. The data helps us detect issues early, track treatments, and make informed decisions rather than guessing.”

This systematic approach gives HOAs, property managers, and commercial property owners clarity and control. Instead of sporadic assessments or reactive care, clients receive precise monitoring and detailed reports, empowering them to act based on data when issues arise.

Education and Prevention

Jeff believes the most significant challenge is educating communities about the urgency and necessity of forward-thinking palm care. “Most communities don’t even realize they need dedicated palm-health programs until they see their trees declining rapidly,” he says. “It’s our job to change that mindset by showing them the data and helping them understand the risk.”

Ptolemy’s educational initiatives demonstrate to property managers and HOAs why preventive maintenance and early detection are critical. Jeff stresses that while some strategic measures can significantly reduce risk—such as insecticide treatments targeting disease-spreading insects—there is no foolproof method to completely eliminate diseases like Lethal Bronzing once established in a tree.

“It’s about consistent monitoring, strategic intervention, and staying current with the latest research,” Jeff explains. “We closely follow guidelines and findings from leading institutions like the University of Florida to ensure our practices reflect the best available science. Palm diseases are complex, so our approach must adapt with new insights and innovations.”

The Future of Palm Health: Technology and Innovation

Ptolemy continues to innovate, exploring tools from the agricultural sector, like drone imagery and acoustic monitoring technologies, to detect palm stress long before it’s visible to the naked eye. “Agriculture has used these technologies successfully for years,” Jeff notes. “We’re now aiming to apply these same approaches to palm management.”

Protecting Florida’s Future

Jeff’s vision for Ptolemy is ambitious yet clear: to revolutionize how Florida communities understand and manage palm health. “We don’t want palm care to remain an afterthought,” Jeff says. “We want communities to realize that by investing preemptively, they may preserve the beauty, economic value, and safety that healthy palms provide.”

With innovative technology, industry-leading expertise, and a deep commitment to proactive care, Ptolemy is taking the lead in safeguarding Florida’s cherished palms—one community at a time.

To learn more about palm health care and how Ptolemy can help protect your community’s palms, visit www.ptolemyfl.com.

Published by Stephanie M.