By: Ethan Rogers
For entrepreneur Jose Anon, building a business has always meant more than generating revenue.
It means building something people can trust.
Today, Jose Anon is the Colorado-based entrepreneur behind Around The Clock, Iron Shield Roofing, and Infinite Capital Consulting, a growing portfolio of businesses spanning home services, roofing, and contractor consulting.
But the philosophy behind those companies can be traced further back.
With Cuban roots and ties to Florida, Anon grew up influenced by an old-school approach to business: keep your word, work hard, take care of people, and let your reputation speak for itself.
Those lessons have followed him from Florida to Colorado, where he is now attempting to build a new generation of home service companies around the same principles.
The industries may have evolved.
Technology has changed.
Marketing has changed.
Customer expectations have changed.
But Anon believes the fundamentals of building a respected business remain remarkably similar.
“Success isn’t defined by where you start; it’s defined by the choices you make every day,” Anon says. “Hard work matters, but consistency, integrity, and a willingness to keep learning are what create lasting success.”
From Florida to Colorado
Anon’s entrepreneurial story carries a connection between two very different markets
He has Cuban roots and relocated from Florida to Colorado several years ago, eventually establishing himself in Colorado Springs.
His background also carries a connection to the contracting industry.
Anon has spoken publicly about the influence of his late grandfather, a successful Cuban contractor in Miami who taught him principles that would later become important to his own leadership style.
The lessons were straightforward: do the right thing and be a man of your word.
Years later, those principles became part of the foundation for Anon’s own approach to business.
Rather than simply entering the home service industry and competing on price, he saw an opportunity to compete on experience.
That eventually led to Around The Clock.
Starting From Scratch
Around The Clock did not begin as a massive home services organization. It started with a relatively small team focused on HVAC.
In its earliest stages, the operation was lean enough that Anon and his employees were working without many of the resources associated with an established company.
They made calls.
They built relationships.
They served customers.
And they kept building.
The company’s growth since then has been significant.
In 2026, Around The Clock celebrated its first year in Colorado Springs with a new 10,000-square-foot headquarters and a workforce that had grown to 42 employees.
Anon has publicly discussed ambitions to take the company considerably further, including expanding the team and pursuing substantially greater revenue over the next several years.
But rapid expansion creates its own challenge.
How does a business become substantially larger without losing the qualities that made people trust it when it was small?
That question has increasingly become central to Anon’s leadership philosophy.
Scale Without Losing the Culture
Anon does not view growth as inherently positive. The type of growth matters.
“One of the biggest challenges I’ve faced has been building and scaling businesses in highly competitive industries while maintaining the level of service and culture I envisioned,” he says.
More customers require more employees.
More employees require stronger managers.
More locations require better systems.
And every additional layer between an owner and a customer creates another opportunity for a company’s original standards to become diluted.
Anon’s response has been to invest heavily in people and leadership.
He believes companies cannot simply document their values and expect employees to follow them.
Leaders have to demonstrate those values repeatedly. Accountability has to exist throughout the organization. Employees need opportunities to develop.
And customers need to receive a consistent experience regardless of which employee arrives at their home.
“You can build systems and processes, but people are the ones who bring those systems to life,” Anon says.
Around The Clock and the Customer Experience
Around The Clock now provides HVAC, plumbing, electrical, and indoor comfort services throughout Southern Colorado.
While those services are technical, Anon believes the real product extends beyond the repair itself.
It is the experience surrounding it.
Homeowners frequently contact service companies during stressful situations. An air conditioning system fails. A furnace stops working. A pipe leaks. An electrical problem suddenly appears.
The customer may know very little about what caused the issue or how much it should cost to resolve.
That creates a significant responsibility for the contractor.
Anon believes transparency and communication are therefore just as important as technical ability.
“Our reputation is everything,” he has said publicly.
The company has attempted to reinforce that reputation through customer service as well as involvement within the communities it serves.
Around The Clock has received media attention for helping Colorado homeowners facing difficult circumstances, including donating home comfort equipment to families in need.
For Anon, community involvement represents an extension of the company’s operating philosophy rather than something separate from it.
A home service business enters people’s homes every day.
He believes that creates an obligation to become a meaningful part of the community outside those service calls as well.
Expanding Beyond One Company
Around The Clock may be Anon’s most publicly visible company, but his entrepreneurial ambitions extend beyond it.
He also owns Iron Shield Roofing, which provides residential and commercial roofing services.
The business focuses on areas including roofing systems and storm restoration while emphasizing education and guidance for property owners navigating major roofing decisions.
Then there is Infinite Capital Consulting.
The consulting business gives Anon an opportunity to take lessons from operating home service organizations and work with contractors seeking to improve their own companies.
Infinite Capital Consulting focuses on areas including leadership development, operations, profitability, team building, and sustainable growth.
Together, the businesses form a portfolio centered largely around one ecosystem. Around The Clock addresses essential systems within the home.
Iron Shield Roofing focuses on another critical component of protecting the property.
Infinite Capital Consulting works with the entrepreneurs and contractors operating businesses within the broader industry.
For Anon, the businesses may have different customers, but the philosophy remains consistent.
Put people first.
Build strong leaders.
Create accountability.
Earn trust.
Then grow.
Why Jose Anon Is Focused on Reputation
The modern entrepreneur has access to growth tools previous generations never had. A business can launch an advertising campaign almost instantly.
Companies can automate communications, purchase leads, build audiences through social media, and use increasingly sophisticated technology to manage operations.
Anon embraces innovation, but he does not believe technology eliminates the need for traditional business fundamentals.
In some ways, it makes them more important.
A company can purchase attention.
It cannot purchase years of customer trust.
That distinction has shaped the way Anon thinks about long-term enterprise value.
“Great businesses are built by serving people first,” he says. “When you invest in your team, take care of your customers, and lead with honesty and accountability, growth becomes a byproduct of doing the right things consistently.”
That philosophy has accompanied growing recognition.
Anon has received a Global Recognition Award, while Around The Clock has attracted coverage surrounding its expansion, customer service, and community involvement.
Still, Anon sees recognition as secondary to execution.
The test is what customers experience when they actually call.
Building the Next Generation
Over the next two to five years, Anon intends to continue developing all three businesses.
Around The Clock and Iron Shield Roofing are expected to expand their reach while maintaining the service standards and cultures behind their growth.
Infinite Capital Consulting gives Anon an opportunity to expand his influence beyond his own operating companies by working with contractors throughout the United States.
His larger vision is to build organizations that employees genuinely want to join and customers confidently recommend.
That requires thinking beyond short-term financial results.
“Ultimately, success isn’t just measured by revenue or market share,” Anon says. “It’s measured by the lives we impact, our employees, our customers, and the communities we serve.”
It is a distinctly people-centered definition of entrepreneurship.
And in some ways, it brings Anon’s journey full circle.
The businesses are larger.
The ambitions are bigger.
The tools available to entrepreneurs are more sophisticated.
Yet the fundamental principles behind Jose Anon’s journey from his Florida roots to building businesses in Colorado remain remarkably traditional.
Work hard.
Keep your word.
Take care of people.
Protect your reputation.
And build something capable of lasting.
For Jose Anon, owner of Around The Clock, Iron Shield Roofing, and Infinite Capital Consulting, those principles are not simply reminders of where he came from.
They are the blueprint for where he wants to go next.
