Three-time Platinum songwriter Bizzy Crook and powerhouse marketer Mayer Cohen have teamed up to launch Floor 13 Distribution, which they call “the Uber of music distribution.” This groundbreaking model addresses the industry’s widespread cutbacks in A&R teams by rethinking the very structure of a distribution company. Instead of signing artists directly, Floor 13 signs A&Rs, who are free to discover, sign, and develop the talent they believe in—no major office is required.
Floor 13’s platform allows A&Rs from any location to operate with the same resources as a major label, including access to editorial playlists and marketing support. Unlike traditional setups where A&Rs can be let go, here they are partners for the life of their artist deals. This approach offers A&Rs a valid ownership stake, empowering them with autonomy and stability. Floor 13 enables A&Rs to license and distribute the music they are passionate about, earning royalty splits.
One of the key factors driving Floor 13’s success is its ability to foster a community of A&Rs who collaborate and share insights. This decentralized approach not only builds trust among A&Rs but also accelerates the discovery of talent across different genres and regions. By leveraging technology and creating a robust support system, Floor 13 ensures that every A&R partner has the tools and knowledge to nurture promising artists effectively.
Furthermore, Floor 13’s model addresses a critical gap in the music industry by providing emerging artists with opportunities they might not find elsewhere. The platform offers marketing strategies tailored to individual artists, allowing them to build their presence authentically. For many musicians, this innovative approach bridges the gap between creative freedom and the practicalities of achieving mainstream recognition.
The impact of this model extends beyond just music distribution. Floor 13 is redefining the way the industry perceives collaboration by encouraging A&Rs to build networks that prioritize creativity over competition. By empowering these professionals to focus on artistic vision and long-term growth, Floor 13 is creating a ripple effect that benefits artists, A&Rs, and the industry as a whole.
The model is quickly gaining traction. With over 500 A&Rs worldwide, major labels are starting to notice that Floor 13 is beating them to emerging talent. Floor 13’s unique approach allows A&Rs to focus on artist potential rather than metrics or popularity. For example, Floor 13 A&R discovered OhThatSmizz’s viral TikTok hit “Bumba,” which accumulated over 1 million user-created videos before labels even caught on.
By elevating A&Rs from traditional employees to partners, Floor 13 gives tastemakers the platform they need to succeed without industry politics or red tape. Today, Floor 13 stands among the fastest-growing distribution companies, working with artists like Honey Bxby, Slim Jxmmi, Kyle Rich, Diany Dior, and BTB Dezz, among others.
If you’re passionate about discovering new talent and want to work in an environment free from industry constraints, Floor 13 is your new partner.
Published By: Aize Perez
