By: Jamie Collins

Have you ever wondered how a simple follow-up can transform a prospect on the fence into a committed client? Grant Lira, co-founder of The Empathy Firm, has unlocked the secret to leveraging online media features to do just that. Here’s how their targeted approach is making waves in the industry and converting hesitant prospects into loyal customers.

The Empathy Firm, run by brothers Grant Lira and Gavin Lira, has been helping businesses elevate their media presence and engage potential clients more effectively. Their strategy revolves around a unique method of following up with old prospects or those sitting on the fence. This method isn’t just about sending another email or making another call—it’s about leveraging the power of media features to provide value and reignite interest.

The Power of Online Media Features

Grant Lira believes that online media features are underutilized tools in the business development arsenal. When used correctly, they can be the tipping point that converts a hesitant prospect into a client. Here’s how The Empathy Firm suggests you can do the same:

Sniper Approach: Targeted and Effective

When you have a prospect who is on the fence, a generic follow-up won’t cut it. Instead, take a targeted approach by using media features to provide additional value and insights. This method positions you as an authority in your field and shows you have the solutions your prospect needs.

An Effective Follow-Up Script

Grant and Gavin Lira recommend a simple yet effective script for re-engaging these prospects. This script can be used in email and podcast follow-ups, ensuring your message is relevant and engaging.

For Press:

Subject Line: Wanted to share this with you

Body: Hey [PROSPECT’S NAME], I was thinking earlier today about our last conversation and thought that this might be helpful to go more in-depth on some of what we hit on.

[ARTICLE_LINK]

This article that we were featured in does a good job showing how we help with [WRITE_RELEVANT_DETAIL].

Best,

[SIGNATURE]

For Podcasts:

Subject Line: Good listen relevant to our last convo

Body: Hey [PROSPECT’S NAME], I was thinking earlier today about our previous conversation and thought that this might be helpful to go more in-depth on some of what we hit on.

[EPISODE_LINK]

This podcast that we were in does a fantastic job of showing how we go about [WRITE_RELEVANT_DETAIL].

Best,

[SIGNATURE]

Why This Works

This approach works because it’s personalized and adds value. Instead of a cold follow-up, you’re providing something tangible that addresses your prospect’s needs. It also demonstrates that you’re an expert in your field, backed by credible media features.

The Empathy Firm’s Success

Grant Lira’s Empathy Firm has seen tremendous success with this approach. By carefully selecting media features that align with their prospects’ interests and pain points, they’ve turned many “maybe” clients into definite “yes” clients.

Final Thoughts

In the fast-paced business world, getting and keeping a prospect’s attention is more challenging than ever. But with the right approach, you can stand out. Grant Lira and The Empathy Firm have proven that leveraging online media features in your follow-ups can be a game-changer. It’s about being strategic, providing value, and showing your prospects that you’re the solution they’ve been looking for.

So, the next time you find yourself with a prospect on the fence, remember Grant Lira’s advice: use the power of media features to turn that uncertainty into a solid commitment.

Published By: Aize Perez