Izzy Metz Hosts IT SUGAR Event for Candy Pop’s New Launch

Izzy Metz Hosts IT SUGAR Event for Candy Pop's New Launch
Photo Courtesy: Cookie Pop Candy Pop

Exclusively over Miami Swim Week, IT SUGAR and Candy Pop kicked off the weekend with a unique in-store activation in celebration of the official launch of the Patriotic summer packaging. The event at IT SUGAR’s all-new Lincoln Road store was a unique gathering focusing on the COOKIE POP M&M’S Minis® and CANDY POP SNICKERS®  red, white and blue summer wrap design. Model Izzy Metz, who hit the hottest runways during Swim Week, hosted this exclusive event. 

Some of the biggest names in the influencer world such as Sophie Schaffer, Seraiah Wells, Kalena Kelly Rossop, Vera Rebekka, Isabella Loren, Owen Lindberg, Halle Wangler and more joined Izzy in the sweet, snacking pop-up event. They were accompanied by brand CMO and resident snacking expert Adam Cohen and Snax-Sational Brands Chairman of the Board, Tim Staz. Miranda Lara spun tunes at the fete for a great afternoon vibe in Miami Beach. A portion of the proceeds from the popcorn are also donated to the Ryan Seacrest Foundation, which is focused on their Children’s Hospital Network of broadcast centers.

El Cristiano Tequila Miami-themed cocktails were also featured, reflecting the red, white and blue popcorn launch.

SNAX-Sational Brands’ premiere popcorn brand, including Cookie Pop, Candy Pop, and Cereal Pop, is now available nationwide, and a special edition of Patriotic packaging has been introduced. Flavors CANDY POP M&M’S Minis® and CANDY POP SNICKERS® hit shelves nationwide Memorial Day, and will remain in all retailer partners inclusive of grocer, mass retail and convenience store partners such as Walmart, Publix, H.E.B., Meijer, ShopRite and others, plus e-commerce at www.cookiepopcandypop.com, through summer, and phase out following Labor Day back to the signature packaging.

COOKIE POP M&M’S Minis® and CANDY POP SNICKERS® are two of America’s favorite sweet and savory popcorn treat leading flavors, both part of the partnership of Snax-Sational with MARS, now with a red, white, and blue upgrade for Summer! The combination offers consumers the ultimate snacking duo. The exciting packaging is perfect for summer entertaining, from picnicking to beaching and special seasonal occasions like graduation, Memorial Day, July 4th, Father’s Day, and summer BBQ gatherings.  

Izzy Metz Hosts IT SUGAR Event for Candy Pop's New Launch
Photo Courtesy: Cookie Pop Candy Pop

SNAX-Sational Brands has established itself as a frontrunner in the snack industry, setting trends with its unique fusion of sweet and savory flavors. The innovative approach blends indulgent signature candy flavors and cookie coatings with wholesome, low-sodium, non-GMO corn. Each serving, packed with taste, is surprisingly just 150 calories, making it a guilt-free option for snack lovers. The product line includes fan favorites like Cookie Pop, Candy Pop, and Cereal Pop, which have captured Hollywood elites’ taste buds at premiere events and have become a staple among Gen-Z and families looking for delightful snack options during movie nights at home.

The appeal of SNAX-Sational Brands extends beyond just the flavors. As summer approaches, the company has introduced special Patriotic packaging, perfect for enhancing the festive mood during holiday gatherings and celebrations. This thematic packaging elevates the snacking experience and proudly resonates with the celebratory spirit of family events and meetings across the nation. Whether it’s a casual hangout or a more formal gathering, SNAX-Sational’s offerings ensure that families and friends can enjoy high-quality, flavorful, satisfying, and health-conscious snacks. This strategic packaging initiative boosts seasonal sales and reinforces the brand’s commitment to creativity and consumer engagement.

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Published by: Holy Minoza


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