Many companies in the beauty industry have been known to use harmful chemicals that cause women to suffer long-term issues after prolonged product use. Seeing the issues of hazardous beauty products, one expert and beauty advocate, Dr. LaFarra Young, and her enterprise LaFarra and Company, hope to challenge this widely-accepted status quo.
LaFarra and Company is a beauty product manufacturer and distributor that emphasizes greatly on creating products that are both effective and safe for long-term use. Founded by Dr. LaFarra, a physician and beauty expert who has managed an autoimmune disorder for most of her life, knows the struggles of finding products that don’t irritate sensitive eyes and skin. For years, she had to deal with pink and irritated eyes because of makeup that she would later discover had harsh chemicals in them. Realizing that many makeup companies used ingredients that caused minor or even major irritation, she sought to create a better solution.
“Wearing and removing makeup, once something I had enjoyed, had become an unpleasant, sometimes painful task I started doing only when I had to get dressed up,” shares Dr. LaFarra. “I realized that I had developed sensitivities to many of the ingredients in mascara and liner.” In the beginning, Dr. LaFarra also noticed the lack of options besides glue-on lashes and extensions, which had harmful chemicals that could cause natural lashes to fall off.
Dr. LaFarra worked hard to create alternatives for women that wouldn’t have any lasting effects on natural lashes and the face but still look natural and seamless. That’s when she came up with the brand LaFarra and Co. and started developing natural products for better beauty results. The company’s flagship product line is a collection of false lashes used with magnetic liner that has hypoallergenic ingredients. What sets the lashes apart is the magnetic lash application and removal system that uses ingredients that are less likely to irritate the skin. LaFarra and Company products are completely free of parabens, phthalates, latex, sulfates, formaldehyde, and other ingredients that are often associated with irritation and sensitivities. They’re also easy to put on, not taking more than three minutes to apply, so that women can quickly get on with the rest of their day.
The founder of the company draws from her many years of experience as a triple-boarded pathologist to create beauty products for women of all walks of life. LaFarra’s mission is to provide health-friendly beauty options for people who have sensitivities to certain products. Closest to her heart are women with autoimmune disorders and single mothers who are always pressed for time to stay “beautiful amidst the hustle”—struggles that she knows all too well.
As an autoimmune thriver, the African American triple-boarded physician hopes to challenge the beauty industry and push other lash companies to create safer options for women. LaFarra and Co. also pushes the boundary of online shopping by introducing an augmented reality system on their website to allow women to virtually try on their lashes.
LaFarra and Company hopes that their product line helps make it easier for women to show up for work with confidence while not having to worry about their lashes staying in place or the lasting effects their makeup and beauty products have on their skin.