By: Maria Williams
This year, the annual NEW YOU Beauty Awards returned to Miami Beach with flair and sophistication. The two-day ‘NEW YOU Beauty B.A.R. Live Event’ welcomed health and beauty influencers, industry leaders, and prominent brands to South Beach for an unforgettable experience. Combining Brand University, an Awards Ceremony, and an exclusive VIP reception, the event was brimming with excitement and opportunities for everyone present.
The celebrations began with a VIP Welcome Party at the W Hotel South Beach, organized with Miami Swim Week® The Shows. This gathering also supported Make-A-Wish® Southern Florida, ensuring the beauty industry and charity made an impact together. Attendees enjoyed dazzling live performances by Tony Dovoloni, the Fred Astaire Dance Studio staff, and Flo Rida.
The Awards Ceremony took place at 1 Hotel South Beach, where a glamorous red carpet rolled out to welcome an illustrious guest list. Stars like Ashley Benson, Cynthia Bailey, Alexa Collins, Cindy Prado, Derek Warburton, and Jamie Chung graced the event, creating an electric atmosphere. The night was a showcase of beauty’s finest achievements.
During the event, NEW YOU recognized 26 winners across 19 categories, applauding exceptional achievements in skincare, makeup, fragrance, and technological advancements. It featured influential sponsors, including Grande Cosmetics, Elysian Parfum, Makeup Revolution, Beyond Slim®, Seis Cosmetics, Ghanya Cosmetics, Charette Cosmetics, House of Eleven, Holistic Zodiac Beauty, Casa Azul, Victoria Duke Beauty, and Blithe.
In skincare, CATANO Beauty’s Bakuchiol You Glo Serum earned the ‘Best Newbie Beauty’ award. Aunt Jackie’s Curl La La Curl Custard won ‘Best Innovation in Hair,’ while CHI Haircare’s Lava 4D Hairstyling Iron secured ‘Best Hair Styling Innovation.’
ShikSona’s Work Hard Play Hard Split Bullet Lipsticks captured the ‘Perfect Pout’ award. Makeup Revolution’s Pout Balm was recognized as the ‘Best Lip Balm,’ and Seis Beauty’s lipstick lineup was celebrated as the ‘Best Lipstick Bestie.’
Charette Cosmetics took home ‘Best Breakthrough Skincare System,’ while Ghanya Cosmetics’ Absolute Cream earned the ‘Best Skincare Standout’ title. Skin Wand Pro’s At-Home Nano Infusion Pen secured the ‘Best Ageless Beauty’ award, and SkinMedica®’s Even & Correct Collection stood out for the ‘Best Beauty Innovation.’
In fragrance, Ashley Benson’s ASH received ‘Best Fragrance Innovation,’ and Elysian Fragrance won ‘Best New Fragrance.’ Beauty For Certain was named ‘Brand of the Year.’
The event also celebrated notable figures for their leadership and influence in beauty. Grande Lash Cosmetics CEO Alicia Grande received the ‘Entrepreneur of the Year’ award, while It’s a 10 Haircare CEO Carolyn Aronson was recognized as the ‘Beauty Executive of the Year.’
House of Eleven’s Darcey and Stacey Silva earned the ‘Best Influencer Brand’ award for their body mist line. Victoria Duke was honored as the ‘Celebrity MUA of the Year,’ Cindy Prado became the ‘Creator of the Year,’ Alexa Collins was crowned ‘Fitness Influencer of the Year,’ and Tori Green earned the ‘Wellness Influencer of the Year’ title.
Vanessa Walker, President of The NEW YOU Media Group, expressed her pride in the event: “Our cross-cultural and diverse celeb honorees, industry execs, and influencers make us a bilingual fan favorite. Our third annual live event is a ‘see and be seen’ for emerging beauty hopefuls.”
With the continued support of sponsors like Grande Cosmetics, Elysian Parfum, Makeup Revolution, Beyond Slim®, Seis Cosmetics, Ghanya Cosmetics, Charette Cosmetics, House of Eleven, Holistic Zodiac Beauty, Casa Azul, Victoria Duke Beauty, and Blithe, the NEW YOU Beauty Awards set the standard high, ensuring the next annual event will continue to inspire and shape the beauty industry.
Published by: Khy Talara
