April 16, 2024
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Publicity For Good at Expo West 2024: Unveiling Tomorrow’s Purpose-Driven Brands

Publicity For Good at Expo West 2024: Unveiling Tomorrow's Purpose-Driven Brands
Photo Courtesy: Heather Holmes

Navigating the Natural Products Expo West Pitch Slam to Spotlight Emerging Innovators in Socially Responsible Business

Anaheim, CA / March 2024 / Amidst the dynamic atmosphere of the 2024 Natural Products Expo West, Publicity For Good (PFG) navigates alongside distinguished exhibitors, serving as a guiding light for purpose-driven brands striving to leave a lasting impact on the industry. Notable among the attendees were Publicity For Good’s esteemed client brands, including trailblazers like Dignity Coconuts, NATPAT, and the seasoned industry veteran, Dr. Schär.

As a leading PR agency specializing in promoting socially responsible consumer packaged goods (CPG) brands, PFG is on a mission to unearth the next revolutionary brand at this year’s Expo West.

With an acute focus on innovation and a steadfast commitment to social and environmental stewardship, Publicity For Good, under the leadership of Heather Holmes, excels in recognizing and uplifting emerging stars within purpose-driven business. And what better forum to scout for talent than the eagerly anticipated Pitch Slam event?

As the curtains draw on the 2024 Natural Products Expo West Pitch Slam, the fervor remains palpable. Fifteen promising up-and-coming brands showcased their potential in this highly anticipated event, all vying for the opportunity to redefine the industry landscape.

Hosted at 5 p.m. on Tuesday, March 12, in Grand Ballroom F at the Marriott, the Pitch Slam attracted eager crowds eager to witness the unveiling of the next big breakthrough. Each brand’s founder took the spotlight, delivering their best pitches to a panel of judges within a concise three-minute timeframe. The room buzzed with excitement as founders presented their innovations, missions, and visions for the future.

Subsequent to the initial presentations, judges faced the daunting task of selecting five finalists from the pool of talented contenders. The competition intensified during the lightning round, with judges posing rapid-fire questions to the finalists, who had to think quickly and respond decisively.

Throughout the deliberations, audience members exercised their influence, casting votes for their preferred brands. Tension peaked as champions emerged, with one fortunate brand clinching the coveted prize: a complimentary booth at Expo West 2025 and over $30,000 in New Hope Network services.

Participating brands boasted a diverse array of products and missions, each holding the potential to make a significant impact within the industry. Noteworthy contenders included:

  • Alice’s Sweet Tooth
  • Brune Kitchen
  • Chuza
  • Cien Chiles
  • Dr. Noah
  • Fair & Square
  • The Cracker King Artian Crackers
  • Farmer Foodie
  • Kekoa Foods
  • Lentiful
  • Maspanadas
  • Painterland Sisters Organic Skyr Yogurt
  • Philosopher Foods
  • Ringa
  • Theo’s Plant-Based

As reverberations from the Pitch Slam event echo throughout Expo West, Publicity For Good (PFG) stands poised to identify and champion the next industry titan. If you’re among the rising stars of the CPG world, seize the opportunity to connect with them. Let PFG amplify your voice, share your narrative, and propel your brand to unprecedented levels of success.

About Publicity For Good

Publicity For Good (PFG) is a disruptive communications firm founded by Heather DeSantis, a celebrated publicist and former Miss Ohio International. Specializing in providing high-level publicity, thought leadership, awards and social media services for purpose-driven clients in the food, beverage, and beauty industry. For over 10 years, PFG has established itself as the country’s premier PR agency for CPG brands with a commitment to social good. PFG’s portfolio of over 200 purpose-driven clients includes renowned brands such as Nutpods, Flying Embers, Eco Lips, Prospector Popcorn, Good Stock Soups, Lola’s Fine Hot Sauce, Dignity Coconuts, and True Aussie Beef & Lamb granting them a greater share of voice and influence in their respective industries . Recognized as the Bulldog PR Awards Gold Small Agency of the Year in 2019, O’Dwyer’s Best PR Firm for CPG Brands in 2020, and the Bulldog PR Awards Bronze Midsize Agency of the Year in 2021, PFG is dedicated to helping purpose-driven brands growand make a meaningful impact. With a focus on integrated social media and PR services, we empower our clients to become leaders in their space, driving visibility, market penetration, and growth.

For Media Inquiries Contact:

Heather Holmes


Published by: Martin De Juan

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