By: Rhiannon Frater
In America’s ever-evolving fitness scene, Pure Plank is steadily becoming a familiar name, especially in Miami, Florida, where wellness, beach bodies, and summer remain staples of the lifestyle. As the heat rises and more people head outdoors, the sleek, ergonomic Pure Plank core-training platform is appearing in living rooms, high-rise gyms, and even on the sands of South Beach. Born from a mission to enhance the often challenging plank, Pure Plank is aiming to redefine core workouts for fitness enthusiasts across the country, starting right here in Miami.
Created by WWE-turned-AEW superstars and lifelong fitness enthusiasts Adam Copeland and Jay Reso, Pure Plank began as a response to a common issue: planking can be uncomfortable. While it’s known as one of the most effective core-strengthening exercises, many people discontinue it due to wrist pain, poor form, or lack of motivation. The duo collaborated with experts in sports science and product design to reimagine the plank, resulting in a portable, supportive, and effective platform that encourages better form, deeper muscle activation, and a more enjoyable workout experience.
Miami’s fitness culture made it a natural starting point for this innovative brand. With an estimated 80% of locals participating in some form of weekly physical activity—and thousands engaging in outdoor boot camps, beach yoga, and boutique HIIT studios—Miami residents are often in search of ways to enhance their routines. “Florida’s wellness culture has been a significant influence on us,” says Ryan Carter, CEO / Chief Growth Officer of Pure Plank. “Miami, in particular, is a city where fitness is an important part of the identity, whether it’s early-morning runs along Ocean Drive or rooftop training sessions in Brickell.”
Miami influencers have taken notice. Fitness trainers, models, and lifestyle content creators across Instagram and TikTok have integrated Pure Plank into their sessions, highlighting its sleek design, ease of use, and its potential to target deep core muscles without causing strain on the back or wrists. Local gyms and apartment building fitness centers have also started incorporating the platform, contributing to its growing visibility throughout the city.
And with summer in full swing, the timing appears ideal. “People in Miami want to look and feel their best year-round, but summer tends to amplify that,” Carter explains. “We typically see a notable increase in orders during this time, particularly from customers in Florida who are looking for something that delivers results, feels good, and fits into their busy lifestyles.” The brand’s direct-to-consumer model helps—free and fast shipping across Miami ensures that anyone from Coral Gables to Wynwood can receive their product without delay.
Even without physical retail locations, Pure Plank has become a part of the local community. “We’re collaborating with local trainers, hosting pop-up workouts, and working with Miami-based health influencers to promote smarter, safer core training,” says Carter. “We want Pure Plank to be more than just a product—we hope it can become a movement.”
For aspiring fitness entrepreneurs in the city, Carter offers practical yet motivating advice: “Start where you are. We created Pure Plank because we were looking for a better way to plank. What began as a personal frustration has evolved into a product with national appeal. Solve your own problem first, and chances are, others are facing it too.” He also highlights the importance of leveraging Miami’s energy and network. “This city is full of creative, driven individuals. If you connect, collaborate, and stay focused, there’s a lot of potential.”
He adds, “Don’t wait for the perfect moment. Just take the first step. The internet has made it easier than ever to build something from the ground up. But at the same time, don’t just follow trends—create your own path. That’s what worked for us.”
As Pure Plank continues its steady growth, its momentum in Miami shows no signs of slowing. With the city’s dynamic fitness culture and innovative spirit, Pure Plank feels well-aligned with its surroundings, and Floridians seem to be increasingly drawn to it, one plank at a time.
