Throughout the years, entities from different industries are changing not only to keep up with the times but also to adapt to the market’s fluctuating, ever-dynamic needs. As a matter of fact, some ventures that were not well-received in the previous decades have now been accepted by society with more welcoming arms. Such is the case with businesses in the sex industry, one of the most controversial sectors that used to gain much notoriety from the public. On a mission to redefine and reshape the industry’s reputation, up-and-coming household name Sex Drive is ready to make its mark.
Standing at the helm of Sex Drive, Boston’s business tycoons Noelle Trudeau and Madison Cappadona brought out their entrepreneurial flair and gained recognition from people in Miami. Determined to make a name for themselves, the two sisters created Wynwood’s first-ever adult toy pop-up shop, which is hosted by some of the most elite modern-day influencers, followed by celebrity DJ appearances, and acquired an impressive guest list.
Widely acknowledged for its bold vision and revolutionary steps in the industry, Sex Drive has changed the game in ways no one could have ever imagined. According to Noelle Trudeau and Madison Cappadona, their business is grounded in addressing what makes different people tick and giving them what they want. “The sex industry is a billion-dollar industry. When we decided to go into this kind of business, we had in mind the unique thing that everyone has in common—sex,” they explained.
Immensely fueled by the desire to appeal to a diverse audience, Sex Drive is loaded with a wide range of adult toys that would suit different tastes. This way, no customer can walk away feeling disappointed or unsatisfied. True enough, this adult toy pop-up shop has proven that it has something for everyone.
In an interview, Noelle Trudeau and Madison Cappadona talked about the driving force behind their business’ trajectory. “It’s a lucrative business, and we wanted to come up with something young and fun that had nothing to do with what we were already doing as entrepreneurs,” the power duo shared. Despite the sex industry’s reputation, these girls were unstoppable at their game as they continued to inspire each other daily.
Although the COVID-19 pandemic has adversely impacted hundreds and thousands of businesses across the globe, Noelle Trudeau and Madison Cappadona braced themselves with a mindset and a vision that would arm Sex Drive with the tools and resources necessary for it to stay afloat. “The pandemic has helped us to be more creative and to think outside the box. We wanted to put the money we made back into something that would generate more revenues,” the girls said.
Known for being smart, entertaining, and charismatic, Noelle Trudeau and Madison Cappadona have always found working with others an easy thing to do. On top of that, these business owners also have complementing personalities where one gets to make up for what the other lacks.
“We are both passionate about anything we put our names on. However, Sex Drive allows people to come out of their shells and do something daring and different,” Noelle and Madison explained when asked about their business’ motto. With no plans of slowing down anytime soon, the girls intend to open storefronts in three different cities across the United States.
Despite all the snide remarks, rejections, and failures they encountered, Noelle Trudeau and Madison Cappadona are now leading a business that empowers, inspires, and emboldens. With Sex Drive, these women can help others embrace their individualities and reclaim their confidence.
Learn more about Sex Drive here.