By: Shawn Mars

Miami, Florida / January 2025 – For decades, outdoor advertising has been reserved for corporations with deep pockets. A single billboard in a prime Miami location can run $3,000-$8,000 per month, effectively locking out the thousands of small businesses, local shops, and neighborhood services that make up the fabric of our city’s economy.

A new advertising technology company is changing that equation entirely.

Mobill Launches in Miami with Dozens of Mobile Billboards

Mobill, the world’s first geolocalized mobile advertising network, has officially launched in Miami with dozens of vehicles already displaying ads across the city. The platform transforms ordinary cars into moving billboards by installing LED displays in rear windows, creating an advertising channel that’s more targeted, affordable, and accessible than traditional outdoor media.

The premise is elegantly simple: drivers install LED displays in their vehicles and earn passive income, while businesses of any size can advertise on those displays with hyper-targeted campaigns that traditional billboards could never achieve.

A New Playing Field for Local Businesses

What makes Mobill particularly interesting for advertisers is its radically different pricing model. Instead of monthly billboard rentals, businesses pay only for actual exposure— calculated by “spots,” which are 15-second displays of their ad on a vehicle’s LED screen.

Spot prices range from as low as $0.02 to $0.27, depending on factors like traffic density, road type, and time of day. A local business can run a meaningful campaign for $50-$100, targeting just the neighborhoods around their location.

“We’re seeing everyone from single-location restaurants to professional services firms test the platform. The barrier to entry is essentially zero compared to traditional outdoor advertising.”

— Industry observer familiar with Mobill’s early results

Targeting That Actually Works

Here’s where Mobill gets interesting from a marketing perspective: precision that outdoor advertising has never offered before.

Traditional billboards are stuck in one place, showing the same message to everyone who passes by, whether they’re in your target market or not. Mobill’s platform allows advertisers to:

• Target specific neighborhoods with radius-based campaigns (e.g., “show my ad within 2 miles of my restaurant”)
• Choose road types (major highways, secondary roads, or local streets) 
• Select traffic conditions (heavy, medium, or low density)
• Schedule by time and day (weekdays only, rush hour only, weekends only)

A Coral Gables gym, for example, can target only the surrounding neighborhoods during morning and evening commute times. A Brickell lunch spot can advertise within a 1-mile radius from 11 AM to 2 PM. A weekend event can promote itself only on Saturdays and Sundays.

This level of targeting is standard in digital advertising but has been impossible in the outdoor space—until now.

The Algorithm Behind the Magic

What makes Mobill’s system work is a sophisticated ad-serving algorithm that runs behind the scenes. Every 15 seconds, when a driver’s display is ready for a new ad, the platform evaluates all active campaigns. It selects the most appropriate one based on the vehicle’s current location, road type, traffic conditions, and time of day.

The algorithm balances multiple factors to ensure fair distribution. Campaigns aren’t served on a simple “highest bidder wins” basis. Instead, the system considers how much of a campaign’s daily budget has been used, how recently it served an ad, and the current spot price. This creates a surprisingly level playing field where smaller local campaigns can compete effectively with larger budgets.

Perhaps most importantly for advertisers, the system includes intelligent budget pacing that spreads ad delivery throughout the day. A campaign won’t burn through its entire daily budget in the early morning hours, leaving nothing for afternoon and evening traffic. This happens automatically—advertisers set a daily budget and the platform ensures it lasts the full day.

Real Performance, Real Results

Early data from Mobill’s Miami launch suggests strong performance metrics:

• High fill rates mean ads are consistently being displayed on active vehicles
• Geographic targeting is proving accurate, with campaigns showing primarily in their designated areas
• Budget pacing is working as designed, with campaigns maintaining presence throughout business hours
• Advertisers report being able to test and iterate quickly without long-term commitments

The platform’s dashboard provides real-time visibility into campaign performance, showing exactly where ads are being displayed, how many spots have been served, and how budget is being spent.

Why This Matters for Miami Businesses

Consider the traditional outdoor advertising equation: a billboard near Brickell costs several thousand dollars per month, requires a multi-month commitment, shows your ad to everyone (including people nowhere near your business), and provides limited performance data.

Mobill’s model: You can set a daily budget starting at $10, target the areas that matter most to your business, choose your campaign duration, and monitor impressions in real time.

For small and medium-sized businesses—which represent the vast majority of Miami’s economy—this isn’t just a better option. It’s often the first viable option for outdoor advertising they’ve ever had.

The Early Adopter Opportunity

Mobill is in the early stages of its launch in select areas, offering businesses an opportunity to explore its platform with free advertising credits. This allows for risk-free experimentation with innovative advertising options.

As the network grows (the company is actively onboarding more drivers), early advertisers are getting access to an emerging channel before it becomes crowded. They’re also helping shape how mobile billboard advertising works as the platform evolves based on real-world usage.

What’s Next

Mobill’s Miami launch is the first step in a broader expansion strategy across major metropolitan areas. The company has conducted regulatory analysis for multiple U.S. markets, including Los Angeles, San Francisco, and other major cities, with plans to expand throughout 2026 and beyond. The platform is designed to scale across diverse urban environments, bringing the same accessible outdoor advertising model to businesses in cities nationwide.

For Miami businesses, this represents a rare moment: the emergence of a genuinely new advertising channel that’s accessible, targeted, and performance-driven. Whether it becomes a core part of local advertising strategies or remains a niche tactic will depend on how well it performs for early adopters.

But the core value proposition is compelling: for the first time, outdoor advertising is available to businesses of any size, with the kind of targeting and budget control that until now existed only in the digital realm.

How to Get Started

Businesses interested in testing Mobill can visit the company’s website at mobill.com to claim $100 in free advertising credits. The platform’s self-service dashboard allows campaign creation and launch within minutes, with no contracts or minimum commitments required.

For a marketing channel that’s been dominated by the same players using the same methods for decades, that kind of accessibility is genuinely revolutionary.

About Mobill

Mobill was founded in January 2025 by a solo entrepreneur with a vision to democratize outdoor advertising. The company launched operations in Miami in July 2025 and currently operates with a lean team of four collaborators.

The startup has received initial funding from two private investors and is preparing to launch a seed funding round to accelerate expansion into additional metropolitan markets across the United States.

For more information about Mobill, partnership opportunities, or investment inquiries, contact info@mobill.com.

Mobill operates a patent-pending mobile advertising network currently live in Miami, with expansion plans for major metropolitan areas, including Los Angeles, San Francisco, and additional cities throughout 2026. The platform serves businesses ranging from single-location retailers to larger brands, with campaigns starting as low as $10 per day.