By: Adam Torkildson
Tyriee Kasper, the CEO and founder of Extraterrestrial Music Group (ETMG), is working to revolutionize the music industry by building more than just a record label—he’s creating an artistic platform. Since its inception in October 2020, ETMG has consistently aimed to push the boundaries of music, gradually establishing itself as a space for creativity and innovation. Under Kasper’s leadership, the label is not only supporting talented artists but also exploring new ways music can connect with audiences worldwide.
The entrepreneurial journey of Tyriee Kasper reflects his deep commitment to shaping the music landscape. His vision for ETMG began with the aspiration to create a space where artists could thrive without compromising their artistic integrity. Today, ETMG boasts a range of talented musicians, including BigVader, Natural Onyx, JohnnyBae, and the late, highly respected Ralan Styles (RIP). These artists, nurtured within ETMG’s creative environment, are challenging genre boundaries, experimenting with new sounds, and captivating global audiences with their originality. Each release under the ETMG banner ads to a broader narrative of artistic freedom and innovation.
One of ETMG’s highly anticipated projects is The Invasion (Deluxe Album), set to release on January 7, 2025. This collaborative masterpiece represents the collective work of approximately eight distinct creatives, all working together to deliver a genre-bending auditory experience. More than just an album, The Invasion could be seen as a statement of intent—a testament to ETMG’s commitment to fostering groundbreaking art that aims to challenge conventional boundaries. It symbolizes the label’s ethos: to not merely create music but to explore how music can be perceived, shared, and enjoyed in new ways.
The creative environment at ETMG encourages collaboration and innovation, allowing its artists to explore uncharted sonic territories, embrace their vision, and develop into who they are destined to be. This environment has led to music that not only resonates with listeners but also sets trends within the industry. By breaking free from traditional molds, ETMG has positioned itself as a pioneering force in the music world, consistently delivering content that is fresh, dynamic, and impactful.
However, ETMG’s vision extends beyond music production. The label is equally committed to building a vibrant community around its artists. Through innovative marketing strategies, engaging fan experiences, and a robust online presence, ETMG is cultivating a loyal and passionate fanbase. These fans are not merely listeners but active participants in the label’s journey. Their enthusiasm and support help amplify the impact of ETMG’s artists, ensuring that their music reaches a wider audience. This mutually beneficial relationship between artists and fans could create a unique cultural movement that defines ETMG.
Tyriee Kasper’s ambition for ETMG goes beyond the traditional operations of a record label. He envisions creating a sustainable ecosystem that empowers artists, prioritizes creativity, and challenges outdated norms within the music industry. By focusing on artistic integrity and embracing innovation, Kasper is building a brand that stands apart in an often-conventional field. His leadership style emphasizes collaboration, trust, and a forward-thinking approach, enabling ETMG to remain relevant in the evolving music landscape.
A cornerstone of ETMG’s philosophy is its unwavering dedication to empowering artists. Kasper believes that music should be an authentic expression of the artist’s vision, free from commercial constraints. This principle has become a defining characteristic of ETMG, attracting talent that shares this passion for creative freedom. In turn, the label’s artists are producing work that is not only commercially viable but also deeply meaningful, leaving a lasting impact on their audience.
As The Invasion release approaches, excitement around ETMG is growing. Fans and industry insiders alike are eagerly anticipating this milestone, which could mark a defining moment in the label’s journey. The album reflects everything ETMG represents: collaboration, innovation, and a fearless approach to creativity. It’s a reminder that music is not just an art form but also a powerful medium for connection and transformation.
Under the forward-thinking leadership of Tyriee Kasper, ETMG is poised to continue its rise. With its groundbreaking projects, dedicated community, and commitment to innovation, the label is well-positioned to leave a significant mark on the music industry. The Invasion is coming, and with ETMG at the forefront, the future of music has never seemed so promising.
Published by: Liz S.
