Miami has always been a city defined by reinvention—its skyline, its culture, its people. For Ryan Stewart, it’s also the backdrop to his journey as an entrepreneur who reshaped how lawyers think about marketing, growth, and the business side of running a law firm.

Today, Stewart is best known as the founder of WEBRIS, a Miami-based digital marketing agency serving law firms nationwide, and Marketing School for Lawyers, an educational platform teaching attorneys how to take control of their own marketing. But his path to leading one of the most influential voices in the legal-marketing space was anything but accidental. It was built on hard lessons, Miami hustle, and a deep understanding of how competitive the legal industry has become.

Where It Started: Miami as the Launchpad

Stewart’s story in Miami began the same way many entrepreneurial journeys do—by realizing he could build something better than what already existed. After working in corporate marketing and consulting for major brands, he relocated to Miami and quickly recognized a gap in the market.

“Miami is a city full of ambitious business owners,” he explains, “but many of them were being underserved by agencies that prioritized complexity over clarity.”

In 2015, he launched WEBRIS, originally a full-service digital agency. But it didn’t take long for one industry to stand out among his clients: law firms.

Attorneys weren’t just looking for marketing. They were looking for a partner who understood the difference between clicks and cases—someone who could deliver measurable results in an industry where competition is fierce and margins matter.

Miami, with its saturated legal market and fast-moving business culture, became the perfect place to refine that system.

Why Legal? A Miami Market Exposed the Real Problem

The Miami legal market is unforgiving. Personal injury firms battle for dominance on billboards, criminal defense attorneys compete for visibility online, and family lawyers must differentiate themselves in a city where clients shop around more than ever.

Working with Miami attorneys opened Stewart’s eyes to a bigger truth:

Lawyers aren’t trained to be business owners—even though they run businesses every day.

He noticed patterns:

• Attorneys were overspending on agencies without understanding what they were buying.
• They weren’t tracking the numbers that actually mattered.
• They were getting “leads,” not signed cases.
• Their success was tied to systems they didn’t control.

Miami firms needed more than an agency—they needed education, structure, and accountability. And that’s where WEBRIS began separating itself from the typical marketing provider.

WEBRIS: The Agency Miami Lawyers Actually Needed

Instead of selling abstract services like “SEO” or “brand awareness,” Stewart built WEBRIS around one goal:

Generate predictable signed cases.

WEBRIS became known for:

• Hyper-focused Local SEO that dominates Google’s local rankings
• Local Service Ads setups that reduce wasted ad spend
• High-performance paid campaigns built around intake quality, not just cost-per-lead
• Deep operational consulting that fixes intake, tracking, and data reporting
• Transparent workflows, custom dashboards, and step-by-step systems

This wasn’t the typical Miami agency model. It was a performance model—built for competitive markets, designed around real revenue, and engineered for the way people hire lawyers today.

As Miami firms began seeing results, word spread nationally. WEBRIS went from a local Miami agency to a recognized leader in legal marketing, known for frameworks and systems that other agencies now try to replicate.

But Stewart realized there was an even bigger impact he could make.

Marketing School for Lawyers: A New Miami-Born Movement

If WEBRIS helped law firms grow, Marketing School for Lawyers helped them evolve.

Stewart created the program after seeing too many attorneys hand over their entire marketing strategy to agencies without understanding any of it. They were disempowered, dependent, and often misled.

Miami’s entrepreneurial energy helped shape the vision:

What if lawyers could learn the fundamentals of marketing themselves?

What if they could run their own ad campaigns, understand SEO, and evaluate agencies from a position of knowledge?

Marketing School for Lawyers became the answer.

Through guided trainings, templates, AI-powered tools, and community support, the program teaches lawyers:

• How to build high-performing marketing systems
• How to rank in Google without being technical
• How to run Facebook and YouTube ads that actually convert
• How to train internal staff or VAs to handle marketing tasks
• How to track performance like a CEO
• How to make data-driven decisions about every dollar speny
• The program quickly grew, attracting attorneys nationwide who wanted more control, more clarity, and more confidence in their marketing.

But at its core, the movement remains Miami: fast-paced, systematic, and built around empowerment.

A Miami Philosophy: Systems Before Strategies

Unlike most marketers, Stewart doesn’t believe the magic is in tactics. He believes it’s in systems.

A law firm can’t scale in Miami—or anywhere—unless it has:

• Documented intake workflows
• Clear tracking
• Consistent lead flow
• Smart follow-up sequences
• Repeatable marketing processes

Miami shaped that philosophy. In a city where businesses rise and fall quickly, structure is survival. Attorneys who adopt this mindset grow. Those who don’t, struggle.

Both WEBRIS and Marketing School for Lawyers were built around this truth.

Why Stewart’s Work Matters Now More Than Ever

Miami has seen explosive growth over the last decade—new residents, new businesses, new attorneys, and new competitors. At the same time, marketing has become more complex. AI search is transforming how clients choose lawyers. Google continues to evolve. Paid advertising gets more expensive every year.

Lawyers no longer need “more marketing.”

They need the right marketing done the right way, and they need to understand how it works.

That’s exactly what Stewart’s companies deliver.

Looking Ahead: A Miami Entrepreneur Building National Influence

Despite serving firms across the U.S., Stewart credits Miami as the foundation of everything he’s built. The competitiveness, the pace, the entrepreneurial culture, the diversity—it forced him to think differently about what law firms actually need to grow.

WEBRIS continues to operate from Miami, and Marketing School for Lawyers has rapidly grown into a national platform, but the roots remain the same:

Empower lawyers.

Simplify marketing.

Deliver results.

Stewart’s story isn’t just about building a successful agency. It’s about reshaping an industry, starting from one of the most competitive legal markets in the country.

And it’s a Miami story through and through—bold, fast-moving, and built on the belief that with the right systems, anyone can scale.

Disclaimer: The content in this article is for informational purposes only and should not be construed as legal advice. It is not intended to replace professional legal counsel. Readers should consult with a qualified attorney or legal professional for advice specific to their situation.