In the dynamic world of social influence, where trends come and go like the wind, Christel Guillen is a visionary who sees the potential of a particular segment: Nano-influencers. According to her, the future belongs to these individuals, whose influence is set to rise to significant levels. But what exactly are Nano-influencers, and why does Christel believe in their power?
Nano-influencers are everyday people with a modest but engaged following on social media platforms. They may not boast millions of followers like traditional influencers, but what they lack in numbers, they make up for in authenticity and connection. Christel Guillen is one such believer in the power of Nano-Influencers. She not only recognizes their potential but actively works to empower them through innovative tools like AI.
For Christel, this journey began long before the rise of Nano-influencers. It started back in 2007 when she embarked on a career in education, driven by a desire to make a difference. Over the years, she wore many hats – from special education teacher to teacher trainer and supervisor. However, disillusioned by the limitations of the traditional education system, she sought new avenues to enact change.
In 2017, Christel took a leap of faith, leaving behind the confines of the school system to pursue her vision independently. She delved into education consulting and also ventured into entrepreneurship with the launch of Bliss House, a wellness-focused lifestyle brand. Through Bliss House, Christel honed her skills in branding, marketing, and community building, all while embracing the power of technology to amplify her impact.
Bliss House evolved from a bed and breakfast into a thriving hub for artists and creatives, hosting events that drew sold-out crowds. However, amidst her professional success, Christel faced personal challenges, including a tumultuous divorce and the heartbreaking loss of her son. Yet, she persevered, finding solace and strength in her work and community.
The turning point came in 2020 when the world was thrust into the virtual realm due to the pandemic. As schools transitioned to online learning, Christel embraced the opportunity to explore the intersection of education and technology. It was during this time that she discovered the transformative potential of live social audio platforms like Clubhouse (now X).
Through Clubhouse, Christel found a new avenue for her passion: teaching. She leveraged the platform to connect with a global audience, offering public classes on healing and growth. The response was overwhelming, with a loyal community forming around her work. Inspired by this success, Christel began integrating AI into her teaching methodology, leading to the creation of her first AI tool, the One Click Course Creator.
The One Click Course Creator became a viral sensation, propelling Christel into the forefront of the education and AI space. Buoyed by this momentum, she founded the One Click Creator community, which is dedicated to empowering individuals to harness the power of AI for learning and monetization. This community laid the groundwork for OCC Metaversity, a virtual learning and wellness space envisioned as a beacon of innovation and inclusivity.
Today, OCC Metaversity stands as a testament to Christel’s vision and perseverance. With a growing cohort of students, mentors, and founding EduCreators, it represents a new frontier in education, where technology meets community in a symbiotic dance of learning and growth. At the heart of it all is Christel Guillen, an innovator who continues to redefine what it means to be an educator in the digital age.
The future is indeed bright for Nano-influencers, and Christel Guillen is leading the charge, armed with a potent combination of passion, innovation, and resilience. As she paves the way for a new era of education and influence, one thing is clear: the best is yet to come.
Find out more by following Christel Guillen on Twitter and visiting the EduCreators website.
Published by: Khy Talara
