Long Frontier, led by Principal Gus Whitelaw, is a video production company driven by the power of storytelling to create meaningful connections between brands and their audiences. With over 20 years of experience in connection-focused work, Gus brings a unique vision to Long Frontier, transforming stories into high-quality video content that resonates with viewers on an emotional level. The company provides comprehensive video production services, from conceptualization through to execution, tailored for both emerging brands and established businesses alike.
Long Frontier’s foundation is rooted in Gus Whitelaw’s extensive background in connection-making. Initially, he worked in special event execution, honing his skills in crafting impactful moments. Over the last eight years, Gus has shifted his expertise toward cinematic storytelling, which he views as one of the most powerful tools for establishing brand recognition and customer loyalty. His work has taken him from the world of live events to working with reputable global brands, including Audi, Nissan, and the United States Polo Association (USPA). Through these experiences, Gus has refined his ability to uncover the narratives at a brand’s core and develop them into visually compelling stories.
What sets Long Frontier apart from other video production companies is its emphasis on storytelling as a key to customer engagement. Gus believes that when a brand shares a compelling story, it doesn’t just deliver information—it builds a pathway to a lasting connection. This philosophy guides Long Frontier’s approach to every project, whether for a small business aiming to establish its market presence or a large corporation looking to reinforce its brand identity. Long Frontier’s videos are crafted to inspire viewers, inviting them to forge connections with the brand and increasing the likelihood of transforming that connection into a loyal relationship or a new sale.
The team at Long Frontier collaborates closely with clients to understand the essence of their brand story. This client-centered approach allows Long Frontier to tailor each project according to the client’s unique goals and values. Gus’s talent for discovering and emphasizing the compelling elements of a brand narrative has enabled Long Frontier to create videos that not only captivate but also align with the client’s broader vision. By carefully blending storytelling with cinematic production quality, Long Frontier produces content that elevates brand messaging in a competitive marketplace.
Over the years, Gus has built a reputation as a “storyteller extraordinaire,” drawing from his extensive work with renowned brands and his commitment to creating videos that do more than merely advertise—they communicate. Each project begins with a focus on what drives the brand, and from there, Gus and his team bring that narrative to life. This storytelling-first approach ensures that Long Frontier’s videos are memorable, engaging, and built around the central objective of fostering viewer connections.
Long Frontier’s services are designed for adaptability, catering to a wide range of clients from diverse industries. From ideation to the final cut, the company’s process is a collaborative one. This approach allows Long Frontier to adjust production scale and style to meet the specific needs of each project, whether it’s a sleek corporate video, an in-depth brand story, or a dynamic social media campaign. For Gus and the Long Frontier team, video production is more than a service; it’s a partnership in building a client’s vision and enhancing their connection with the audience.
In a time where digital and social platforms have become central to brand communication, Long Frontier’s work reflects an understanding of the changing landscape. Each video is created with the end platform in mind, ensuring that content is optimized for maximum impact and tailored to reach the target audience effectively. By combining Gus Whitelaw’s storytelling expertise with Long Frontier’s production quality, the company delivers videos that capture attention and drive meaningful interactions.
Gus’s journey from special events to brand storytelling underscores his longstanding dedication to helping brands connect with their audiences in impactful ways. This legacy of creating connections is the cornerstone of Long Frontier’s approach, positioning the company as a trusted partner for brands looking to leverage the power of video storytelling to enhance their market presence.
For more information about Long Frontier’s services or to see a portfolio of their work, visit Long Frontier’s website. Follow Gus Whitelaw on Instagram @gus_whitelaw or connect on LinkedIn for updates on new projects and insights into the world of video production. Through Long Frontier, Gus Whitelaw continues to set the standard for impactful brand storytelling, proving that a well-crafted story can be the bridge that connects brands with their audiences.
Published by: Josh Tatunay
