By: Svetlana Nesmelya

Modern migration processes are striking in their scale. Every day, tens of thousands of people change their place of residence.

What is interesting is that it has always been like this. Even before globalization began to reign in the world. People changed their place of residence in search of a better life. Some needed a more suitable climate, some a safer location, and some were simply in search of food. There is even a separate term that describes the situation hundreds of years ago: the Great Migration Period.

Over time, migration has not lost its relevance. On the contrary: it has acquired new dimensions, as new transport routes have appeared, and transport has made it possible to move faster.

Modern people migrate for three main reasons: political, economic and professional. We think everything is clear here. Migrants are looking for ways to earn money or professionally realize themselves, and some of them just want to live peacefully in a country with a normal government.

Typically, migrants from all over the world move to Western Europe and the United States. This is not surprising. People are attracted by the high standard of living, social guarantees and freedoms.

The United States is unrivaled in this context. 15% of the country’s population are migrants. For reference: this is a very, very high figure. In absolute terms, more than 50 million migrants live in the United States. The United States simply has no competitors in this ranking. In particular, 16 million migrants live in Germany. This is the country that ranks second.

We can say that active migration to the United States began as soon as humanity developed fast transportation methods. More precisely, the first surge was noted at the end of the 19th century. The next large-scale surge occurred during the First and Second World Wars. There is nothing surprising: people were simply saving their lives.

The Russian-Ukrainian war became a new trigger. A new wave of migrants rushed to the United States. In particular, compared to 2022, in 2023 the number of Ukrainian migrants increased by 500%.

All these migrants in the US are a tasty morsel for companies that plan to work with expats. RusRek helps them do this.

RusRek is a popular platform that has a long history. It was founded more than 30 years ago. Its main goal is to help migrants quickly adapt to the US. The secondary goal is to help businesses interact with migrants.

Let’s look at the resources that the RusRek platform has.

Website 

The main function of this portal is informational. People find interesting news here. In addition, the website performs a communication function. Migrants can communicate with each other, make new acquaintances.

The website has a blog consisting of 5 categories. These are health, news, crimes, economics and migration. Visitors can communicate on topics of interest, receiving valuable information.

Radio Station (96.3 FM) 

This is RusRek’s own radio station, where migrants can receive information in their native language. Of course, there are news releases here. This news concerns post-Soviet countries, European countries, Israel, the USA, and so on.

Much attention is paid to the “cultural program”. Radio hosts talk about events that will soon be held in the USA. For example, these are football and other sports matches, concerts, shows, festivals, conferences, exhibitions. The list is very long.

Health issues are often discussed on the radio station. They are especially important for migrants who are not yet fully accustomed to American health insurance. Attention is paid to diseases, areas of medicine (pediatrics, neurology, dermatology, and so on), as well as health insurance news.

In addition, attention is paid to mental health. Migrants can listen to relaxing stories about travel, history, new countries, distracting themselves from the daily routine.

Printed edition 

RusRek has something for those who don’t like spending time on the Internet and listening to the radio. This is a good old newspaper. This printed edition can be obtained in the New York subway.

About specific offers that RusRek has for business

• Comprehensive promotion of goods and services. Not sure how to properly target your business with expats? Who knows this better than RusRek? You can fully rely on the platform’s specialists.
• Commercial ads. You can place commercial information on the RusRek website absolutely free of charge.
• Analytics. RusRek has the results of marketing research aimed at migrants. This information will be invaluable for you. Conducting such research on your own is very expensive.
• Motivating stories. RusRek publishes stories of people who moved to the United States at one time and have already managed to fully adapt. Share your stories, gain popularity and motivate other migrants.

RusRek is at your service!

Disclaimer: This article is for informational purposes only and does not provide legal advice. For immigration or legal services, consult a qualified attorney.

Published by: Holy Minoza