Hiring models to represent brands and companies is not a new strategy, and in today’s digital marketing world, it’s easier to work with models of different kinds for brand promotion and marketing. However, Barbara Boller has not just made a name for herself in the fashion world but has also ventured and mastered digital marketing and thrives on user-generated content (UGC). Her approach gives everyone a fair chance to work with big-name brands and companies and edge them closer to their marketing goals.
Barbara Boller is a 30-year-old digital entrepreneur, model, actress, and content creator with over ten years of marketing experience and has achieved significant success leveraging social media to build a name and inspire others. She has also worked in different parts of the world, including Canada, Colombia, Mexico and China. Her marketing services include social media content creation, user-generated content (UGC) videos and marketing consultations for big brands and companies. Achieving numerous favorable results for her clients has made her a leading name in the modeling and marketing niche, further reinforcing the conviction that this is the most effective marketing method brands should adopt.
Digital marketing trends in recent times have shown user-generated content achieving better results than influencer marketing, which is the primary strategy that most models use for their marketing posts. Audiences are likelier to trust marketing efforts that depict some naturalness rather than influencer marketing, which makes the marketing too obvious. “I can say with certainty that this is the present and the future. Brands are still hiring models, mainly for their e-commerce photos, but when it comes to social media, being able to create a good video that has an organic feel makes you stand out from the rest and monetize,” Barbara said. “UGC is basically content (photo or video, but generally video) that is created with the purpose of being used as an ad on platforms such as TikTok. These videos are different from branded videos and big productions because they are supposed to bring the feeling of trust and reality. To work with UGC, you don’t need to be a model; you don’t even need to have a social media account or followers. You only need to know how to interact with the camera, read a script without sounding forced, how to edit small clips and make this video short, exciting and attractive to a certain target.”
Excelling in marketing is a direct product of her love for modeling and achieving optimal results for the brands she chooses to work with. In addition, her unique ability to evolve and adapt as needed has helped her deliver on her value offerings and promises. “I feel like I am finally where I wanted to be, in a place where it doesn’t matter if I’m tall, short, skinny or not. What’s valuable to these brands is my ability to talk to their consumers and sell a product from the comfort of my home,” she said.
As Barbara Boller continues to build and grow her personal brand, she hopes to inspire younger people looking to join the modeling world by showing them they can do much more, changing the narrative and challenging the limits of the industry.
