How to Create and Spread Creativity: PRNEWS.IO and TWID Studio Announce Collaboration

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Creativity helps in selling products at a higher price. For businesses, it acts as the fuel that propels the company towards growth. In today’s world, with its myriad challenges, creativity must solve problems, be useful, and remain relevant. Only then it can lead to success.

This is the principle that companies like PRNEWS.IO and TWID Studio adhere to, as they announce their collaboration and financial bonuses for their clients through the PRNEWS.IO Rewards Program.

PRNEWS.IO, the world’s first online store for sponsored content, and the creative studio TWID Studio assist freelancers, small and medium businesses, and major startups in creating, implementing, and distributing diverse ideas and content. 

PRNEWS.IO is a content marketing platform that enables the creation and publication of your content on various media outlets worldwide. Its features and advantages include:

  • Being the world’s first online store for sponsored content.
  • Having a user-friendly interface that allows for drafting, and uploading images and videos.
  • Enabling tracking of your work online and choosing the ideal times for publishing content, including press releases, advertising materials, and sponsored publications.
  • Offering access to press center settings tailored to your brand identity (you can add a press kit with a logo, images, and PR materials, as well as PR contacts and company information for feedback).
  • Providing an online support service to simplify the distribution process of materials.
  • Offering fixed and affordable pricing. 

TWID Studio is a creative agency that works with new economy companies. Some of its key functions and benefits are:

  • Offering clear and in-depth solutions for various branding requirements.
  • Developing brand strategies and communication plans, including audience and competitor research, market situation analysis, and selection of communication channels.
  • Specializing in design systems: from developing pitch decks to creating advanced social media communications; from visual interface language to a line of merchandise.
  • Designing websites, mobile applications, and communication videos for a broad business audience.
  • Not afraid to be bold, experimenting, and proposing innovative solutions in marketing.
  • Utilizing the best sets of communication tools, keeping up with the latest trends, and staying current with the times.
  • Has worked with over 100 brands. 

Creativity: the key to capturing customer attention

According to statistics, a brand has an average of 7 seconds to capture a potential customer’s attention. Therefore, ideas and their execution must be vivid, interesting, and memorable.

Creativity can solve problems and help circumvent restrictions. To be successful, it’s essential to understand your audience, adopt a comprehensive approach, and have a clear algorithm. We will provide our readers with 6 tips for creating effective creatives.

  1. Focus on one product or idea. A single creative should correspond to one proposition, otherwise, you risk losing the potential customer’s attention.
  2. Stand out. Analyze your competitors to create effective messages.
  3. Avoid exaggeration, understatement, or misleading information. This risks losing user trust and jeopardizes long-term cooperation.
  4. Construct concise and clear sentences/propositions. Your audience should easily understand your creativity. Remember, you only have 7 seconds.
  5. Include calls to action. In releases and announcements, you can use short phrases like “follow us on social media,” “read more,” etc., but don’t overuse them.
  6. Demonstrate the advantages of your product with specific examples. Real customer reviews can be very helpful. It’s advantageous if a well-known personality can demonstrate the use of your product with their own example. 

In addition to advice, both companies have prepared a special offer for their clients: Clients of PRNEWS.IO enjoy a 15% discount on all services of TWID Studio, translating into a financial bonus for users. 

“At TWID Studio, we believe in pushing the boundaries of creativity to build captivating brand experiences. Our partnership with PRNEWS.IO amplifies this vision, offering clients a unique blend of innovative design and strategic content distribution. Together, we’re not just crafting messages; we’re creating stories that resonate and stand out in the digital landscape”, said Sasha Alymov, a partner and CBDO of the TWID Studio.

To enhance the partnership further, PRNEWS.IO offers all Alpha Serve’s users free access to the PRO version of its catalog for two months, a benefit valued at $200.

“Attracting attention, surprising people, and having the opportunity to showcase this to the widest possible audience is the goal of our collaboration with the creative studio TWID Studio. We have also prepared attractive discounts for our users, which are designed to encourage their development and growth alongside our companies. After all, together we become stronger and can turn more heads,” said Alexander Storozhuk, a member of the Forbes Business Council and founder of the PRNEWS.IO platform.

More information regarding the Rewards Program, including its terms and conditions, can be found in the dedicated PRNEWS.IO’s Rewards section.

About TWID Studio

TWID Studio is a creative studio dedicated to working with new economy companies through a comprehensive product ecosystem. Its offerings are designed to provide clear and profound solutions for a variety of branding requirements. This includes developing brand strategy and communication to ensure your message resonates with your audience; crafting cohesive design systems that align with your brand identity; building engaging and intuitive websites and mobile apps to bolster your online presence; and creating compelling content that effectively communicates your brand’s story.


PRNEWS.IO simplifies the seamless sharing of news and stories between companies and journalists, bloggers, and media outlets worldwide. Through its on-demand content marketing platform, businesses can directly purchase slots for their native format articles on over 100,000 reputable news websites across 198 countries, with no hiring process or long-term commitments.

As part of its commitment to empowering professionals in the digital landscape, PRNEWS.IO has recently added a valuable new service: Quotte. On this platform, journalists find the facts for their stories and connect with verified experts effortlessly. Quotte enables experts to get featured in the news, allowing them to join Quotte’s expert community and receive inbound interview requests from journalists seeking their expertise.


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