If you’re a partygoer in Miami, chances are you’ve heard of Brayan Sanchez. A member of the promotion group UNKWN, Sanchez is a promoter and entrepreneur on the rise. With his teammates, Sanchez is responsible for creating some of the best nightlife experiences in the city. A partygoer himself, he knows how to read crowds, a quality that has made him one of the best promoters in Miami. In fact, that’s how he got started on the promoting game.
A few years ago, Sanchez was stuck in a dead-end job at a bank, feeling unfulfilled and unsure of what the future held. That all changed one night when he attended a party and met other members of the UNKWN crew. One of them recognized him from previous encounters at Copper Blues and approached him for a collaboration. Sanchez agreed, and that’s how he became a promoter, working a full-time job at the bank and promoting until the wee hours of the morning.
Juggling two demanding jobs took its toll on Sanchez and forced him to reconsider his options. He knew he couldn’t keep up with his schedule, but he didn’t want to leave the nightlife space because he loved it. It was also better paying, and he got to have fun at work. Despite the uncertainties in the future, he chose to take a risk and follow his passion.
He quit his job and dove headfirst into the nightlife industry, quickly rising up the ranks to become one of the most innovative promoters. It wasn’t easy at first—breaking into the competitive world of nightlife promotion can be tough, and there were plenty of challenges along the way. But Sanchez was determined and quickly made a name for himself through his hard work and dedication.
Just a year later, Sanchez had cemented his name as one of the city’s top nightlife promoters, working with some of the hottest clubs and companies in Miami. His impressive portfolio includes working with names like Vibra Urbana, STFU&PARTY, and DAER nightclub day club, among others. Now, a few years in, Sanchez is living the dream. He has a roster of high-profile clients and celebrities who flock to the clubs he works for, and his success doesn’t stop there.
In addition to promoting, Sanchez has also made a name for himself in the sneaker business, selling popular brands and making big margins. His company, UrbanKickz, is well-loved by sneakerheads everywhere, and he plans to scale it further in the coming months. Sanchez dreams of owning his own sneaker store and a club soon or becoming a partner in one. He’s also working on starting a festival with his promoting group, UNKWN.
Sanchez’s journey from banker to nightlife mogul is truly inspiring, and he has some wise words for anyone looking to follow in his footsteps. “Be your own boss,” he advises. “Take an hour every day to study something new, push an idea you have been thinking of, and make it a reality.” That, and relentless hard work, have made Sanchez one of the best, and he’s just getting started.
So, be sure to check it out next time you’re out in Miami and see Brayan Sanchez’s name on a flier or other forms of club promotion. You never know—you might just be partying with the city’s next big nightlife mogul.
